~$00B
in incremental sales last year (nearly $12B), credited to Amazon’s assistant, per Amazon (AWS).
Amazon (AWS)For Amazon advertisers in the US · Sponsored Prompts
Shoppers now ask Amazon’s assistant — will it fit, is it safe, is it worth more than the other one — and Amazon writes Sponsored Prompts around the questions it expects, on your listing, billed on your cost-per-click. Adcquire reads the prompts Amazon showed and shoppers clicked, from your US Sponsored Prompts report, and groups them by topic: what each one costs and sells, and what to do about it — answer it in the listing, scale the campaign behind it or pause it.
14 days free · no card needed · View pricing →
Beyond keywords
Ad tools were built to bid on words. The conversational layer runs on questions — the needs, doubts and comparisons behind a purchase. Adcquire works on one layer, the prompts Amazon’s assistant writes and shoppers click, and nothing else.
Illustration · a fictional crib brand · not real shopper data
What they typedA keyword report stops here
crib mattress size
The questions they clickedSponsored Prompts
What they needAdcquire · topic
Compatibility & fitCertainty it fits before they buy — nobody wants to send a crib back.
What to changeAdcquire · the decision
Put “takes any standard 52 × 28 in mattress, up to 6 in deep” in bullet 3.
The doubts behind the clicksIllustration
Questions shoppers may not put to a brand directly. A keyword tool files them under a bland search term; they’re the doubts that decide the sale.
“Will the frame stay sturdy once it’s a toddler bed?”
Keyword toolcrib hardwareWhat it meansA durability doubt. Say in the listing how it’s built to last.
“Is it worth $80 more than the Wren?”
Keyword toolconvertible cribWhat it meansYour price is on trial. Say what the extra buys.
“Will I need a second person to build it?”
Keyword tooleasy assembly cribWhat it meansAn effort worry. One line in bullet 2 settles it.
“What happens if my toddler climbs out?”
Keyword toolcrib safetyWhat it meansA safety fear. Say plainly in the listing what the product does — and doesn’t — do.
One search term hides several questions, and each is a different need. Adcquire groups every clicked prompt in your report by topic and follows it week by week.
Is it safe, will it break, is it worth the extra — questions shoppers may not put to a brand directly. When they show up in your prompts, you see what they cost and sell.
Every topic gets a status and a reason; the ones that need it come with a decision — answer it in the listing, raise the bid on the campaign or ad group behind it, or pause what never sells — then measure what the change did.
What changed
You didn’t opt in, you can’t write them, and you only see what was clicked. Here is what Amazon changed — with the source for each.
25 Mar 2026
Eligible US Sponsored Products and Sponsored Brands campaigns were enrolled in prompts — billed on your cost-per-click.
Source · Amazon AdsPause, or ask
You can’t write or bid on a prompt. You can pause them one at a time in Ads Console (a control Amazon marks as beta) — or ask Amazon support to opt you out of prompts altogether.
Source · Amazon Ads help~31¢ vs 50–70¢
Cost per click, prompts against standard ads, in one advertiser’s account reported by The Information.
Source · EMARKETER13 May 2026
Rufus became Alexa for Shopping — built into Amazon’s main search bar for signed-in US shoppers.
Source · GeekWire, 2026The numbers so far
What Amazon says, and what others have measured — kept apart, each with its source, and with a note where a number proves less than it seems.
What Amazon says
~$00B
in incremental sales last year (nearly $12B), credited to Amazon’s assistant, per Amazon (AWS).
Amazon (AWS)00%
more likely to buy — and 21% more spent — by shoppers who click a sponsored prompt.
Compares clickers with non-clickers; it doesn’t prove prompts caused it.
Amazon Q2 2026 results~00%
of shoppers who interact with a brand prompt keep the conversation about that brand going — early figures, Amazon says.
Amazon Q1 2026 results0 in 00
buyers after a Sponsored Brands prompt click are new to the brand.
Amazon Ads+0%
conversions when prompts are added to a Sponsored Brands ad.
Amazon AdsWhat others have measured
<0%
of Sponsored Products clicks went to prompts early on — small today.
Tinuiti, via AdExchanger, 202600%
of the assistant’s product picks came from outside the organic top 10. Only 14% were sponsored.
One vendor’s study of 1,963 queries, one US account.
Marketplace Pulse00%
of ten-word, conversational searches triggered an AI summary — against 15% of one-word searches.
Third-party measurement.
PPC Land~00¢
a prompt click in one account, against 50–70¢ for its other Amazon ads.
One advertiser, reported.
The Information, via EMARKETERThe path so far
Run prompts as ads
Pausing prompts and changing campaign budgets through the Amazon Ads API is planned and depends on Amazon’s approval. Hour-by-hour schedules need Amazon Marketing Stream and aren’t available.
Prompt ads
Illustration · Little Nest · modelled typical day
00:00Tuesday
Illustration · 5 rules · 1 bid schedule (planned)
0006121824
Bids −50% — returns under 2.5×NormalBoost +25%
Spend today
$0
Sales today
$0
Return today
—
Illustrative model, not a forecast or a result
Budget pacing · planned (needs hourly data)$0 of $300 · on pace
Dayparting
Planned — campaign bids by hour of day, once Marketing Stream is connected. Prompts themselves can only be paused.
Automations
When this happens, do that, with your OK first. Today pause rules queue for your approval and you make the change in Ads Console.
Cases
Modelled examples on fictional brands — illustrative, not results.
Why prompts
What this ad format is worth, why the moment is now, where it’s heading, what to expect in the first ninety days — and whether it fits your brand at all.
A week on Amazon, 1:1
On the left, shoppers meet your prompts. On the right, the same moments land in Adcquire — and each one ends in a decision. Switch brands to see another category.
Little Nest Aria 3-in-1 Convertible Crib
$249 ★★★★★
Little Nest Bundle
$324 ★★★★★
Is this crib safe for a newborn?
Harbour Rio Crib
★★★★★ 2,184
$214
Wren Classic Crib
★★★★★ 967
$269
Sponsored
Is this crib safe for a newborn?
The listing states it meets the federal crib standard and has a fixed lowest base for newborns.
Next week, after the changes
The selling prompt gets more budget, the leaking one is paused, and the listing answers “Is it easy to assemble on your own?” — so the prompt written from it can sell too.
Prompts
week of 2026-10-26 · demo
09:41Your ad shows; its prompts wait under the assistant.
Is this crib safe for a newborn?
Safety · 166 clicks · 7 orders
▪▪▪▪▪ ▪▪▪▪ ▪▪ ▪▪▪▪▪▪ ▪▪▪▪ ▪▪▪ ▪▪▪▪ ▪▪▪▪▪▪▪▪
not clicked yet
▪▪ ▪▪ ▪▪▪▪ ▪▪ ▪▪▪▪▪▪▪▪ ▪▪ ▪▪▪▪ ▪▪▪▪
not clicked yet
What the shopper does
Searches “convertible crib” and opens the Little Nest listing. The sponsored prompts sit under “Ask about this product”.
What you see in Adcquire
Your ad is serving. Nothing to report yet — a prompt only reaches the report when someone clicks it.
Shopper screens are an illustration, not Amazon’s interface. Little Nest is a fictional brand; the figures are its demo data. “Modelled” values the clicks at the brand’s usual order rate (3.3%) and average order ($249) — an illustrative model, not a forecast.
Know your customers
Clicked prompts show what shoppers wanted to know at the moment of choosing. Which clicked prompts led to orders and which didn’t — the shopper journeys shown are illustrations.
Ready to buy35%
Bought · $249
Every clicked prompt, and what it soldLittle Nest · demo data
Sold through these prompts
$0
Click, no order — modelled
≈ $0
Is this crib safe for a newborn?167 clicks → 8 orders
Is it easy to assemble on your own?130 clicks → 0 orders
Why: The listing doesn’t answer it
Does it fit a standard crib mattress?117 clicks → 7 orders
Which crib is better than the Wren Classic?105 clicks → 0 orders
Why: Comparison prompt — click, no order
Does it meet safety standards?99 clicks → 4 orders
Does it convert to a toddler bed?87 clicks → 4 orders
Filled squares are sales the prompt made; hollow ones are an illustrative model of what its clicks might be worth at the brand’s usual order rate (3.3%) and average order ($249) — not a forecast. Amazon doesn’t show any one shopper’s conversation — the journeys on the left are illustrations; the list is what the fictional demo brand’s Prompts report shows.
60%Amazon reported that shoppers who used its assistant during a visit were about 60% more likely to buy (Amazon Q3 2025 results) — a correlation Amazon reported, not a measure of any one listing. Source: Amazon, Q3 2025 results
What silence costs
Illustrative model: if prompts your listing doesn’t cover converted at your answered-prompt rate, this is what they might add. Not a forecast or a guarantee.
Little Nest · the same 5 clicked prompts, a month · fictional demo data · Illustrative model, not a forecast
Prompt 1 of 5
Without Adcquire
Modelled value uncovered, a month
$0
With Adcquire
Modelled if covered, a month
$0
Illustrative model: if prompts your listing doesn’t cover converted at your answered-prompt rate, this is what they might add — … a month, … a year. Not a forecast or a guarantee.
modelled at 4.9% conversion × $249 order · illustrative
What prompt data tells you
Every clicked prompt is a question Amazon wrote that a shopper chose to tap. Together they show what shoppers want to know. More on prompt data →
Every clicked prompt this month · one square = 1%
Who is asking?
Run it from here
Once Amazon approves the connection. Today you make these changes in Ads Console, and prompts have no bids of their own — a budget change is on the campaign. Illustration · planned.
This week’s decisions
2 waiting for you
New promptNames a competitor0 orders
Which crib is better than the Wren Classic?
105 clicks · $218 · 0 orders
$218 a week · 0 orders
Above your line7.5× return
Is this crib safe for a newborn?
167 clicks · $267 · 8 orders
Campaign budget $40/day · ≈ +2 orders a week if it keeps its return (model)
Stopped—on a prompt that sold nothing
Added—to the campaign behind one returning 7.5×
Modelled—orders a week, if it keeps its return — not a forecast
Visit the Little Nest Store
Little Nest Aria 3-in-1 Convertible Crib
★★★★★ 3,412
$249
Free delivery tomorrow
Add to cart
Ask about this product
An illustrated product page with three prompts.
Illustration · planned — sending changes needs the Amazon Ads API connection, pending Amazon’s approval; today you make them in Ads Console · Amazon’s prompt controls are announced for its API ↗ · no prompt-level bids · shopper screen is an illustration · Little Nest is fictional
01 · The prompts you’re paying for
Every prompt in your Sponsored Prompts report, grouped by topic — so you see which kinds of question you’re paying for. Amazon lists a prompt only after it’s clicked.
Safety
0 +5%
Assembly & setup
0 -1%
Compatibility & fit
0 +34%
Comparison
0 +35%
Age & stage
0 +3%
Materials
0 +15%
Little Nest · fictional baby brand · prompt clicks by intent, last 4 weeks · each dot is a share of that volume
02 · Which questions pay
Amazon’s own prompt report, read line by line. Every row ends in a decision you can check against the rule.
Is this crib safe for a newborn?
ScaleSafety
Which crib is better than the Wren Classic?
PauseComparison
Is it easy to assemble on your own?
Fix listingAssembly & setup
Does it fit a standard crib mattress?
ScaleCompatibility & fit
Does it meet safety standards?
ScaleSafety
Does it convert to a toddler bed?
ScaleAge & stage
$426 on questions that sold nothing · $752 on questions returning 3× or more
Little Nest · fictional baby brand · rule: 3× or more, scale · no orders and answerable, fix the listing · no orders otherwise, pause
03 · Your listing writes the ad
Amazon writes prompts from your detail page and Brand Store. Prompts your listing doesn’t address may convert less; answering them in the listing is worth testing.
Prompts shoppers clicked
Is this crib safe for a newborn?
412 clicks a month✓ Answered
Do you need two people to assemble it?
143 clicks a month✕ Unanswered
Does it convert to a toddler bed?
206 clicks a month✓ Answered
Does it fit a standard crib mattress?
118 clicks a month✕ Unanswered
Your listing · the text you paste in
Little Nest Aria 3-in-1 Convertible Crib
About this item
0 answered · 0 bullets drafted
Little Nest · fictional baby brand · counts are prompt clicks in the demo brand’s report (fictional data)
Comparison prompts
Prompts that compare you with other options, from your own report — clicks, spend and orders — next to what your own listing says. We don’t see or influence which products Amazon’s assistant recommends.
Your listing
The title and bullets you paste in
Little Nest · fictional
Does it address…5/5
Clicked prompts your listing addresses
1addressed4not addressed
From your own listing text and your own report. We don’t see or influence which products Amazon’s assistant recommends.
Your Prompts report
Clicks, spend and orders · US
Little Nest · fictional
Clicks · spend · orders5/5
Addressed by your listing
0%
Not addressed
0%
Share of these prompts’ clicks your listing addresses — a coverage check, not a result
Illustration · built from the brand’s own report and listing only · we don’t read other brands’ listings or see what Amazon’s assistant recommends · Little Nest is fictional and its figures are demo data · which prompts the listing addresses is illustrative where the demo listing doesn’t say
04 · With and without Adcquire
Illustrative model on a fictional brand, not a forecast: the same twelve weeks, side by side on one clock — so every week lands in both columns at once. Line by line →
Week 01 of 12
Without Adcquire
ACOS · lower is better38.6%
Return · higher is better2.59×
Illustrative model, not a forecast or a result
Week 1: the same brand, the same prompts.
With Adcquire · modelled
ACOS · lower is better38.6%
Return · higher is better2.59×
Illustrative model, not a forecast or a result
Week 1: the same brand, the same prompts.
Illustrative model, not a forecast or a result
ACOS after 12 weeks…
Return after 12 weeks…
Spend on prompts that sold nothing…
Illustrative model, not a forecast or a result: a fictional brand starting at $1,200 a week of prompt spend, growing as Amazon adds prompts; spend on prompts that sell nothing counts as waste; the rest returns 3.5×, rising as budget moves to winners and a missing answer is added.
05 · What it does to CAC and LTV
Prompts spend the budget you already have. As they grow, the ones that don’t sell push up what each customer costs. Switch between without and with Adcquire — an illustrative model, not a forecast.
Illustrative model, not a forecast or a result · fictional brand
Orders a month
0,000
−3.8% vs with Adcquire · modelled
Cost per order
$00.00
+4.0% vs with Adcquire · modelled
Prompt spend that sells nothing
$000
12-month LTV : CAC
0.0×
−3.8% vs with Adcquire · modelled
Orders a week
WithoutWith Adcquire
Where the prompt budget goes
35%
sells
nothing
Prompts that sell
$1,500/mo
Prompts that don’t
$808/mo
What each order costs, as prompts grow
Left alone
$10.10
Managed
$9.72
A brand spending $30,000 a month on Sponsored Products and Sponsored Brands, with a $45 average order. Keyword clicks cost $1.00 and convert at 10%. Without Adcquire, 35% of prompt clicks never sell (branded prompts, comparisons the listing doesn’t answer, questions the listing can’t answer). With it, most of those prompts are paused or fixed — 10% still sell nothing, because a rule needs clicks before it can judge — their budget moves to campaigns that sell, and answering questions in the listing lifts prompt conversion 15% (assumed). Prompts grow over the quarter shown. A customer orders 1.5 times a year. Illustrative model, not a forecast or a result.
Beyond prompts
Prompts ride on your Sponsored Products and Sponsored Brands campaigns, so the controls that run those campaigns well matter for prompts too. Controls through the Amazon Ads API are planned, pending Amazon’s approval.
Raise or lower campaign bids by hour of day — up when shoppers buy, down when they browse. Needs hourly data from Amazon Marketing Stream.
Rules you write once — raise what returns, cut what bleeds — checked each time new data arrives.
Ifreturn ≥ 3× for 7 days
Thenraise bid 10%, cap $2.40
Ifspend > $40 and no orders
Thenlower bid 25%
Spread the day’s budget so the best campaigns are less likely to run dry by 2pm — once hourly data from Amazon Marketing Stream is onboarded.
Terms that convert in auto campaigns, promoted to exact match. Needs the search-term report, which Adcquire doesn’t read today.
Auto campaign
crib for small room
mini crib white
crib with drawer
Exact match
crib for small room
mini crib white
crib with drawer
Searches that spend and never sell, added as negatives. Needs the search-term report, which Adcquire doesn’t read today.
Pay more for top of search where it converts, less where it doesn’t.
Illustrations · on the roadmap, not in the product yet · would use the same Amazon Ads connection as prompts, pending Amazon’s approval
Where the value comes from
For brands and for agencies — the situation, what Adcquire shows, what you do, and the arithmetic. Worked examples are illustrative, not results.
Illustrative model, not a forecast or a result · fictional demo brand
Prompt sales
$18,300
today
Prompt spend
$6,100
today
Return
3.00×
today
ACOS
33.3%
today
Illustration · Little Nest · a month of prompts · sales after ad spend
one square = $250
A baby brand selling $18,300 a month through prompts, on $6,100 of prompt spend. Four levers, each found in its own data — modelled. Switch any of them on or off.
Illustrative model, not a forecast or a result, on the fictional Little Nest demo brand. Moved budget is counted at a lower return than today’s, and fixes at under half the brand’s usual conversion. The worked examples
Take the data anywhere
Download your own prompt data as CSV for your team’s own use.
questions.csvLive
Every prompt Little Nest’s shoppers clicked, ranked by clicks — one click from the dashboard.
Search ads · Google · Microsoft
Sponsored · littlenest.com
Is this crib safe for a newborn? — Answered | Little Nest
The question shoppers ask most, answered up front. See the details and order today.
ExampleIllustration · export is live today · each creative is an example template built from the question, not a live ad · Little Nest is fictional
Integrations
Your Prompts report today. The Amazon Ads API is coming, pending Amazon’s approval; reporting-tool exports are planned, subject to Amazon’s data-use terms — each marked live, coming or planned. All integrations →
Hover a connection to see what it carries.
LiveComingPlanned
Said plainly
Nobody outside Amazon can read your customers’ conversations. We won’t pretend to. Here is exactly what we use instead.
Sponsored Prompts report
Prompt text, clicks, spend, orders and return, from the report you download in Ads Console and upload. US advertisers; a prompt is listed once clicked, for about 65 days.
Search terms & query performance
Under consideration — only if Amazon permits combining it with Ads data.
Reviews & Q&A
Not used: reading them would mean collecting Amazon pages, which we don’t do.
Your listing
Live: the text you paste in. Reading it from your catalogue is planned and needs separate Amazon authorisation.
Plans
Sized to your ad spend, in USD, GBP or EUR, with a 14-day free trial and no card to start. Pay yearly and save 20%. Prices exclude VAT, which is added if it applies.
For a brand getting its first clear read on the prompts it pays for.
£399/ month
or £319/mo paid yearly
Ad spend up to £25k/mo · 50 products · ex. VAT
Start 14-day free trialComing
For brands where prompts are already a line in the ad budget.
£999/ month
or £799/mo paid yearly
Ad spend up to £100k/mo · 300 products · ex. VAT
Start 14-day free trialComing
For large brands and agencies — above 100k a month in ad spend, or many brands.
from£2,490/ month
or £1,992/mo paid yearly
Ad spend £100k+/mo · 2,000 products · ex. VAT
Start 14-day free trialComing
Early access
Showing Little Nest, Baby