For Amazon advertisers in the US · Sponsored Prompts

Your shoppers are asking. Keywords can’t hear it.

Shoppers now ask Amazon’s assistant — will it fit, is it safe, is it worth more than the other one — and Amazon writes Sponsored Prompts around the questions it expects, on your listing, billed on your cost-per-click. Adcquire reads the prompts Amazon showed and shoppers clicked, from your US Sponsored Prompts report, and groups them by topic: what each one costs and sells, and what to do about it — answer it in the listing, scale the campaign behind it or pause it.

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See it for

Illustration — Amazon doesn’t share its assistant’s answersLittle Nest · fictional

01 / 04

Beyond keywords

A keyword is what they typed. A prompt is what they need to know.

Ad tools were built to bid on words. The conversational layer runs on questions — the needs, doubts and comparisons behind a purchase. Adcquire works on one layer, the prompts Amazon’s assistant writes and shoppers click, and nothing else.

Illustration · a fictional crib brand · not real shopper data

What they typedA keyword report stops here
crib mattress size
The questions they clickedSponsored Prompts
- “Does it fit a standard crib mattress?”
- “Will a 6-inch mattress sit too high for the rail?”
What they needAdcquire · topic
Compatibility & fitCertainty it fits before they buy — nobody wants to send a crib back.
What to changeAdcquire · the decision
Put “takes any standard 52 × 28 in mattress, up to 6 in deep” in bullet 3.

What they typedA keyword report stops here
non toxic crib
The questions they clickedSponsored Prompts
- “Is the paint safe if my baby chews the rail?”
- “Is the finish certified low-VOC?”
What they needAdcquire · topic
Materials & safetyReassurance on the one thing parents won’t compromise on.
What to changeAdcquire · the decision
Name the finish certificate in bullet 2 and in A+ — answer it in the listing.

What they typedA keyword report stops here
convertible crib
The questions they clickedSponsored Prompts
- “Is it worth $80 more than the Wren Classic?”
- “Which one converts to a full-size bed?”
What they needAdcquire · topic
ComparisonA reason to choose you over the other tab they have open.
What to changeAdcquire · the decision
Show what the $80 buys — the conversion kit — and pause comparison prompts that never sell.

The doubts behind the clicksIllustration

Questions shoppers may not put to a brand directly. A keyword tool files them under a bland search term; they’re the doubts that decide the sale.

“Will the frame stay sturdy once it’s a toddler bed?”
Keyword toolcrib hardwareWhat it meansA durability doubt. Say in the listing how it’s built to last.
“Is it worth $80 more than the Wren?”
Keyword toolconvertible cribWhat it meansYour price is on trial. Say what the extra buys.
“Will I need a second person to build it?”
Keyword tooleasy assembly cribWhat it meansAn effort worry. One line in bullet 2 settles it.
“What happens if my toddler climbs out?”
Keyword toolcrib safetyWhat it meansA safety fear. Say plainly in the listing what the product does — and doesn’t — do.

Deeper than keywords

One search term hides several questions, and each is a different need. Adcquire groups every clicked prompt in your report by topic and follows it week by week.

The doubts behind the clicks

Is it safe, will it break, is it worth the extra — questions shoppers may not put to a brand directly. When they show up in your prompts, you see what they cost and sell.

A status, and a decision where it’s needed

Every topic gets a status and a reason; the ones that need it come with a decision — answer it in the listing, raise the bid on the campaign or ad group behind it, or pause what never sells — then measure what the change did.

What changed

A new ad placement, already running on your budget.

You didn’t opt in, you can’t write them, and you only see what was clicked. Here is what Amazon changed — with the source for each.

25 Mar 2026

Eligible US Sponsored Products and Sponsored Brands campaigns were enrolled in prompts — billed on your cost-per-click.

Source · Amazon Ads

Pause, or ask

You can’t write or bid on a prompt. You can pause them one at a time in Ads Console (a control Amazon marks as beta) — or ask Amazon support to opt you out of prompts altogether.

Source · Amazon Ads help

~31¢ vs 50–70¢

Cost per click, prompts against standard ads, in one advertiser’s account reported by The Information.

Source · EMARKETER

13 May 2026

Rufus became Alexa for Shopping — built into Amazon’s main search bar for signed-in US shoppers.

Source · GeekWire, 2026

The numbers so far

Small in your budget today. Growing everywhere else.

What Amazon says, and what others have measured — kept apart, each with its source, and with a note where a number proves less than it seems.

What Amazon says

~$00B

in incremental sales last year (nearly $12B), credited to Amazon’s assistant, per Amazon (AWS).

Amazon (AWS)

00%

more likely to buy — and 21% more spent — by shoppers who click a sponsored prompt.

Compares clickers with non-clickers; it doesn’t prove prompts caused it.

Amazon Q2 2026 results

~00%

of shoppers who interact with a brand prompt keep the conversation about that brand going — early figures, Amazon says.

Amazon Q1 2026 results

0 in 00

buyers after a Sponsored Brands prompt click are new to the brand.

Amazon Ads

+0%

conversions when prompts are added to a Sponsored Brands ad.

Amazon Ads

What others have measured

<0%

of Sponsored Products clicks went to prompts early on — small today.

Tinuiti, via AdExchanger, 2026

00%

of the assistant’s product picks came from outside the organic top 10. Only 14% were sponsored.

One vendor’s study of 1,963 queries, one US account.

Marketplace Pulse

00%

of ten-word, conversational searches triggered an AI summary — against 15% of one-word searches.

Third-party measurement.

PPC Land

~00¢

a prompt click in one account, against 50–70¢ for its other Amazon ads.

One advertiser, reported.

The Information, via EMARKETER

The path so far

Nov 2025Prompts launch as a free beta on eligible US Sponsored Products and Brands campaigns
Mar 2026Billed at your cost-per-click, from your budget
May 2026Amazon’s assistant, Alexa for Shopping (formerly Rufus), appears in the main search bar
Jul 2026Prompts appear on Amazon display ads across the open web
Aug 2026Pausing prompts arrives in the Ads API
NextBidding on prompts, and markets beyond the USOur view, not Amazon’s

Run prompts as ads

Planned: act on prompts from Adcquire.

Pausing prompts and changing campaign budgets through the Amazon Ads API is planned and depends on Amazon’s approval. Hour-by-hour schedules need Amazon Marketing Stream and aren’t available.

adcquire.com/app · Prompt ads

Prompt ads

Illustration · Little Nest · modelled typical day

00:00Tuesday

Illustration · 5 rules · 1 bid schedule (planned)

0006121824

Bids −50% — returns under 2.5×NormalBoost +25%

PromptNow
Is this crib safe for a newborn?On
Does it convert to a toddler bed?On
Which crib is better than the Wren Classic?Bid −50% until 06:00
Is it easy to assemble on your own?On
Why choose Little Nest?Bid −50% until 06:00

Spend today

$0

Sales today

$0

Return today

—

Illustrative model, not a forecast or a result

Budget pacing · planned (needs hourly data)$0 of $300 · on pace

Log

Dayparting

Planned — campaign bids by hour of day, once Marketing Stream is connected. Prompts themselves can only be paused.

Automations

When this happens, do that, with your OK first. Today pause rules queue for your approval and you make the change in Ads Console.

Cases

Modelled examples on fictional brands — illustrative, not results.

Why prompts

Five questions, straight answers.

What this ad format is worth, why the moment is now, where it’s heading, what to expect in the first ninety days — and whether it fits your brand at all.

Why promptsThe ad that shows up at the moment of choosing

Why nowCheap, early and moving into the search bar

What’s nextWhere this ad format is heading

What to expectThe first 90 days, honestly

Is it for you?When prompts matter for a brand — and when they don’t

A week on Amazon, 1:1

What the shopper does. What you see.

On the left, shoppers meet your prompts. On the right, the same moments land in Adcquire — and each one ends in a decision. Switch brands to see another category.

Shopper 1Illustration

9:41

Search or ask a question

Top ratedFast deliveryUnder $299Brands

Little NestShop Little NestSponsored

Little Nest Aria 3-in-1 Convertible Crib

$249 ★★★★★

Little Nest Bundle

$324 ★★★★★

Is this crib safe for a newborn?

Harbour Rio Crib

★★★★★ 2,184

$214

Wren Classic Crib

★★★★★ 967

$269

Shopping assistant

Down to the last question.

Clicked prompts show what shoppers wanted to know at the moment of choosing. Which clicked prompts led to orders and which didn’t — the shopper journeys shown are illustrations.

A shopper · asking before buyingIllustration

Ready to buy35%

Bought · $249

Every clicked prompt, and what it soldLittle Nest · demo data

Sold through these prompts

$0

Click, no order — modelled

≈ $0

Is this crib safe for a newborn?167 clicks → 8 orders
$1,993
Is it easy to assemble on your own?130 clicks → 0 orders
≈ $1,060 modelled
Why: The listing doesn’t answer it
Does it fit a standard crib mattress?117 clicks → 7 orders
$1,743
Which crib is better than the Wren Classic?105 clicks → 0 orders
≈ $850 modelled
Why: Comparison prompt — click, no order
Does it meet safety standards?99 clicks → 4 orders
$996
Does it convert to a toddler bed?87 clicks → 4 orders
$997

Filled squares are sales the prompt made; hollow ones are an illustrative model of what its clicks might be worth at the brand’s usual order rate (3.3%) and average order ($249) — not a forecast. Amazon doesn’t show any one shopper’s conversation — the journeys on the left are illustrations; the list is what the fictional demo brand’s Prompts report shows.

60%Amazon reported that shoppers who used its assistant during a visit were about 60% more likely to buy (Amazon Q3 2025 results) — a correlation Amazon reported, not a measure of any one listing. Source: Amazon, Q3 2025 results

What silence costs

The price of “the listing doesn’t say.”

Illustrative model: if prompts your listing doesn’t cover converted at your answered-prompt rate, this is what they might add. Not a forecast or a guarantee.

Little Nest · the same 5 clicked prompts, a month · fictional demo data · Illustrative model, not a forecast

Prompt 1 of 5

Without Adcquire

Modelled value uncovered, a month

$0

With Adcquire

Modelled if covered, a month

$0

Illustrative model: if prompts your listing doesn’t cover converted at your answered-prompt rate, this is what they might add — … a month, … a year. Not a forecast or a guarantee.

modelled at 4.9% conversion × $249 order · illustrative

What prompt data tells you

The needs behind the questions.

Every clicked prompt is a question Amazon wrote that a shopper chose to tap. Together they show what shoppers want to know. More on prompt data →

Every clicked prompt this month · one square = 1%

Who is asking?

Little Nest · demo data · grey squares are every other clicked prompt

Run it from here

Planned: pause a prompt or change a campaign budget from Adcquire.

Once Amazon approves the connection. Today you make these changes in Ads Console, and prompts have no bids of their own — a budget change is on the campaign. Illustration · planned.

In Adcquire · Illustration · plannedLittle Nest · demo data

adcquire.com/app · Alerts

This week’s decisions

2 waiting for you

New promptNames a competitor0 orders

Which crib is better than the Wren Classic?

105 clicks · $218 · 0 orders

$218 a week · 0 orders

Pause promptKeep running

Above your line7.5× return

Is this crib safe for a newborn?

167 clicks · $267 · 8 orders

Campaign budget $40/day · ≈ +2 orders a week if it keeps its return (model)

Raise campaign budget 20%Not now

Stopped—on a prompt that sold nothing

Added—to the campaign behind one returning 7.5×

Modelled—orders a week, if it keeps its return — not a forecast

What shoppers seeIllustration

9:41

convertible crib

Visit the Little Nest Store

Little Nest Aria 3-in-1 Convertible Crib

★★★★★ 3,412

$249

Free delivery tomorrow

Add to cart

Ask about this product

SponsoredIs this crib safe for a newborn?SponsoredWhich crib is better than the Wren Classic?SponsoredIs it easy to assemble on your own?

Prompt removed from this page

Campaign budget raised (planned)

An illustrated product page with three prompts.

Illustration · planned — sending changes needs the Amazon Ads API connection, pending Amazon’s approval; today you make them in Ads Console · Amazon’s prompt controls are announced for its API ↗ · no prompt-level bids · shopper screen is an illustration · Little Nest is fictional

01 · The prompts you’re paying for

Every clicked prompt, sorted by what it’s really asking.

Every prompt in your Sponsored Prompts report, grouped by topic — so you see which kinds of question you’re paying for. Amazon lists a prompt only after it’s clicked.

Safety

0 +5%

Assembly & setup

0 -1%

Compatibility & fit

0 +34%

Comparison

0 +35%

Age & stage

0 +3%

Materials

0 +15%

Incoming

3,372

prompt clicks in 4 weeks, sorted by intent

Little Nest · fictional baby brand · prompt clicks by intent, last 4 weeks · each dot is a share of that volume

02 · Which questions pay

Some questions sell. Some just cost.

Amazon’s own prompt report, read line by line. Every row ends in a decision you can check against the rule.

Is this crib safe for a newborn?
Scale
Safety
Clicks
0
Spend
$0
Orders
0
Return
0.0×
Which crib is better than the Wren Classic?
Pause
Comparison
Clicks
0
Spend
$0
Orders
0
Return
0.0×
Is it easy to assemble on your own?
Fix listing
Assembly & setup
Clicks
0
Spend
$0
Orders
0
Return
0.0×
Does it fit a standard crib mattress?
Scale
Compatibility & fit
Clicks
0
Spend
$0
Orders
0
Return
0.0×
Does it meet safety standards?
Scale
Safety
Clicks
0
Spend
$0
Orders
0
Return
0.0×
Does it convert to a toddler bed?
Scale
Age & stage
Clicks
0
Spend
$0
Orders
0
Return
0.0×

Shopper questionClicksSpendOrdersReturnDecision

Is this crib safe for a newborn?Safety0$000.0×Scale

Which crib is better than the Wren Classic?Comparison0$000.0×Pause

Is it easy to assemble on your own?Assembly & setup0$000.0×Fix listing

Does it fit a standard crib mattress?Compatibility & fit0$000.0×Scale

Does it meet safety standards?Safety0$000.0×Scale

Does it convert to a toddler bed?Age & stage0$000.0×Scale

$426 on questions that sold nothing · $752 on questions returning 3× or more

Little Nest · fictional baby brand · rule: 3× or more, scale · no orders and answerable, fix the listing · no orders otherwise, pause

03 · Your listing writes the ad

Amazon writes the prompt from your listing. So write a better listing.

Amazon writes prompts from your detail page and Brand Store. Prompts your listing doesn’t address may convert less; answering them in the listing is worth testing.

Prompts shoppers clicked

Is this crib safe for a newborn?
412 clicks a month✓ Answered
Do you need two people to assemble it?
143 clicks a month✕ Unanswered
Does it convert to a toddler bed?
206 clicks a month✓ Answered
Does it fit a standard crib mattress?
118 clicks a month✕ Unanswered

Your listing · the text you paste in

Little Nest Aria 3-in-1 Convertible Crib

About this item

Converts from crib to toddler bed to daybed as your baby grows
Meets the federal crib safety standard — tested for use from birth
Three mattress heights, with a fixed lowest position
Solid pine frame with removable teething rails
Not in your listing
Not in your listing

0 answered · 0 bullets drafted

Little Nest · fictional baby brand · counts are prompt clicks in the demo brand’s report (fictional data)

Comparison prompts

Compare your listing with the comparison prompts shoppers click.

Prompts that compare you with other options, from your own report — clicks, spend and orders — next to what your own listing says. We don’t see or influence which products Amazon’s assistant recommends.

Before · your listing as it isAfter · with the bullets you write

Prompt 1 of 5

Your listing

The title and bullets you paste in

Little Nest · fictional

Does it address…5/5

✕Which crib is better than the Wren Classic?
✓Is this crib safe for a newborn?
✕Is it easy to assemble on your own?
✕Does it fit a standard crib mattress?
✕Does it meet safety standards?

Clicked prompts your listing addresses

1addressed4not addressed

From your own listing text and your own report. We don’t see or influence which products Amazon’s assistant recommends.

Your Prompts report

Clicks, spend and orders · US

Little Nest · fictional

Clicks · spend · orders5/5

Which crib is better than the Wren Classic?105 clicks · $218 · 0 orders · comparison
Is this crib safe for a newborn?167 clicks · $267 · 8 orders
Is it easy to assemble on your own?130 clicks · $208 · 0 orders
Does it fit a standard crib mattress?117 clicks · $187 · 7 orders
Does it meet safety standards?99 clicks · $158 · 4 orders

Addressed by your listing

0%

Not addressed

0%

Share of these prompts’ clicks your listing addresses — a coverage check, not a result

Illustration · built from the brand’s own report and listing only · we don’t read other brands’ listings or see what Amazon’s assistant recommends · Little Nest is fictional and its figures are demo data · which prompts the listing addresses is illustrative where the demo listing doesn’t say

04 · With and without Adcquire

ACOS and ROAS, with and without.

Illustrative model on a fictional brand, not a forecast: the same twelve weeks, side by side on one clock — so every week lands in both columns at once. Line by line →

Week 01 of 12

Without Adcquire

ACOS · lower is better38.6%

Return · higher is better2.59×

Illustrative model, not a forecast or a result

Spent, sold nothing: $0
Prompt sales so far: $0

Week 1: the same brand, the same prompts.

With Adcquire · modelled

ACOS · lower is better38.6%

Return · higher is better2.59×

Illustrative model, not a forecast or a result

Spent, sold nothing: $0
Prompt sales so far: $0

Week 1: the same brand, the same prompts.

Illustrative model, not a forecast or a result

ACOS after 12 weeks…

Return after 12 weeks…

Spend on prompts that sold nothing…

Illustrative model, not a forecast or a result: a fictional brand starting at $1,200 a week of prompt spend, growing as Amazon adds prompts; spend on prompts that sell nothing counts as waste; the rest returns 3.5×, rising as budget moves to winners and a missing answer is added.

05 · What it does to CAC and LTV

Sales, CAC and LTV, as prompts grow.

Prompts spend the budget you already have. As they grow, the ones that don’t sell push up what each customer costs. Switch between without and with Adcquire — an illustrative model, not a forecast.

Prompt volume

Illustrative model, not a forecast or a result · fictional brand

Orders a month

0,000

−3.8% vs with Adcquire · modelled

Cost per order

$00.00

+4.0% vs with Adcquire · modelled

Prompt spend that sells nothing

$000

12-month LTV : CAC

0.0×

−3.8% vs with Adcquire · modelled

Orders a week

WithoutWith Adcquire

Where the prompt budget goes

35%

sells
nothing

Prompts that sell
$1,500/mo
Prompts that don’t
$808/mo

What each order costs, as prompts grow

Left alone
$10.10

Managed
$9.72

Assumed: prompts reach 1 in 10 clicks, and get dearer as Amazon prices them.How this is modelled +

A brand spending $30,000 a month on Sponsored Products and Sponsored Brands, with a $45 average order. Keyword clicks cost $1.00 and convert at 10%. Without Adcquire, 35% of prompt clicks never sell (branded prompts, comparisons the listing doesn’t answer, questions the listing can’t answer). With it, most of those prompts are paused or fixed — 10% still sell nothing, because a rule needs clicks before it can judge — their budget moves to campaigns that sell, and answering questions in the listing lifts prompt conversion 15% (assumed). Prompts grow over the quarter shown. A customer orders 1.5 times a year. Illustrative model, not a forecast or a result.

Beyond prompts

The tools to run the ads underneath.

Prompts ride on your Sponsored Products and Sponsored Brands campaigns, so the controls that run those campaigns well matter for prompts too. Controls through the Amazon Ads API are planned, pending Amazon’s approval.

DaypartingRoadmap

Raise or lower campaign bids by hour of day — up when shoppers buy, down when they browse. Needs hourly data from Amazon Marketing Stream.

Bid rulesRoadmap

Rules you write once — raise what returns, cut what bleeds — checked each time new data arrives.

Ifreturn ≥ 3× for 7 days

Thenraise bid 10%, cap $2.40

Ifspend > $40 and no orders

Thenlower bid 25%

Budget pacingRoadmap

Spread the day’s budget so the best campaigns are less likely to run dry by 2pm — once hourly data from Amazon Marketing Stream is onboarded.

Search-term harvestingRoadmap

Terms that convert in auto campaigns, promoted to exact match. Needs the search-term report, which Adcquire doesn’t read today.

Auto campaign

crib for small room

mini crib white

crib with drawer

Exact match

crib for small room

mini crib white

crib with drawer

Negative keywordsRoadmap

Searches that spend and never sell, added as negatives. Needs the search-term report, which Adcquire doesn’t read today.

crib mattress onlyfree cribconvertible cribcrib sheetsbaby crib wood

Placement bidsRoadmap

Pay more for top of search where it converts, less where it doesn’t.

Top of search+40%

Rest of search0%

Product pages−20%

Illustrations · on the roadmap, not in the product yet · would use the same Amazon Ads connection as prompts, pending Amazon’s approval

Where the value comes from

Where it adds up, lever by lever.

For brands and for agencies — the situation, what Adcquire shows, what you do, and the arithmetic. Worked examples are illustrative, not results.

Illustrative model, not a forecast or a result · fictional demo brand

Prompt sales

$18,300

today

Prompt spend

$6,100

today

Return

3.00×

today

ACOS

33.3%

today

Illustration · Little Nest · a month of prompts · sales after ad spend

one square = $250

Today$18,300 sales − $6,100 spend$12,200

This month$18,300 sales − $6,100 spend

A baby brand selling $18,300 a month through prompts, on $6,100 of prompt spend. Four levers, each found in its own data — modelled. Switch any of them on or off.

Illustrative model, not a forecast or a result, on the fictional Little Nest demo brand. Moved budget is counted at a lower return than today’s, and fixes at under half the brand’s usual conversion. The worked examples

Take the data anywhere

Your prompt data, as a CSV.

Download your own prompt data as CSV for your team’s own use.

1Export
2Pick
3Rewrite
4Example

questions.csvLive

Is this crib safe for a newborn?167
Is it easy to assemble on your own?130
Does it fit a standard crib mattress?117
Which crib is better than the Wren Classic?105

Every prompt Little Nest’s shoppers clicked, ranked by clicks — one click from the dashboard.

Search ads · Google · Microsoft

Sponsored · littlenest.com

Is this crib safe for a newborn? — Answered | Little Nest

The question shoppers ask most, answered up front. See the details and order today.

Example

Search ads—
Social ads—
Email & CRM—
SEO & FAQ—
Customer service—
Packaging—

Illustration · export is live today · each creative is an example template built from the question, not a live ad · Little Nest is fictional

Integrations

Amazon in, decisions out.

Your Prompts report today. The Amazon Ads API is coming, pending Amazon’s approval; reporting-tool exports are planned, subject to Amazon’s data-use terms — each marked live, coming or planned. All integrations →

Hover a connection to see what it carries.

LiveComingPlanned

Said plainly

Nobody outside Amazon can read your customers’ conversations. We won’t pretend to. Here is exactly what we use instead.

Amazon data● In the product

Start free. Pay when it pays.

Sized to your ad spend, in USD, GBP or EUR, with a 14-day free trial and no card to start. Pay yearly and save 20%. Prices exclude VAT, which is added if it applies.

Starter

For a brand getting its first clear read on the prompts it pays for.

£399/ month

or £319/mo paid yearly

Ad spend up to £25k/mo · 50 products · ex. VAT

Start 14-day free trial

Sponsored Prompts report import (US) — CSV or Excel
Every prompt in your uploaded report, grouped by topic
Week-on-week movement by theme
Prompts that cost and sell nothing, flagged with what to do
Prompts worth scaling, flagged with the evidence
Prompt, product and theme views
Alerts when a new prompt first appears in your report
Tags for your-brand, competitor, compliance-risk and off-product prompts
Weekly email summary
Team invites with owner, editor and viewer roles
CSV export of your prompt data, for your team's own use

Coming

Daily sync from Amazon Ads, pending Amazon's approval of our API access

Growth

Suggested up to £100k/mo ad spend

For brands where prompts are already a line in the ad budget.

£999/ month

or £799/mo paid yearly

Ad spend up to £100k/mo · 300 products · ex. VAT

Start 14-day free trial

Everything in Starter
Up to 300 products
Pause rules with approvals and a change log — you make the pause in Ads Console
ACOS with and without prompts, campaign by campaign
Listing gaps: paste your listing and see the clicked prompts it doesn't answer

Coming

Daily sync from Amazon Ads, pending Amazon's approval of our API access

Scale

For large brands and agencies — above 100k a month in ad spend, or many brands.

from£2,490/ month

or £1,992/mo paid yearly

Ad spend £100k+/mo · 2,000 products · ex. VAT

Start 14-day free trial

Everything in Growth
Up to 2,000 products

Coming

Up to 10 brand workspaces, switched from one login
White-label client reports — planned, subject to Amazon's data-use terms
Single sign-on

Compare plans and read the FAQ

Your shoppers are asking. Keywords can’t hear it.

A keyword is what they typed. A prompt is what they need to know.

Deeper than keywords

The doubts behind the clicks

A status, and a decision where it’s needed

A new ad placement, already running on your budget.

Small in your budget today. Growing everywhere else.

Planned: act on prompts from Adcquire.

Five questions, straight answers.

What the shopper does. What you see.

Down to the last question.

The price of “the listing doesn’t say.”

The needs behind the questions.

Planned: pause a prompt or change a campaign budget from Adcquire.

Every clicked prompt, sorted by what it’s really asking.

Some questions sell. Some just cost.

Amazon writes the prompt from your listing. So write a better listing.

Compare your listing with the comparison prompts shoppers click.

ACOS and ROAS, with and without.

Sales, CAC and LTV, as prompts grow.

The tools to run the ads underneath.

Where it adds up, lever by lever.

Your prompt data, as a CSV.

Amazon in, decisions out.

Start free. Pay when it pays.

Starter

Growth

Scale

Upload your US Prompts report and see it in minutes — free for 14 days.