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Where the money is — in worked examples.

Seven examples, four for brands and three for agencies: the situation, what Adcquire shows, what you do, and the arithmetic. The brands are fictional and the numbers illustrative — the working is on the page so you can run it on your own.

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For brands

Cut what leaks, answer what’s asked, win what’s compared.

Four levers: move budget off prompts that sell nothing, answer the questions the listing skips, answer what comparing shoppers ask, and export the questions for your own team.

Branded prompts● Live · Prompt intelligence

Stop paying for customers you already had.

Illustration

$976

“Why choose Little Nest?”

own product page

$0

“Is this crib safe for a newborn?”

its campaign · counted at 5×

Sales the moved budget can buy≈ $0

The situation
A crib brand spending $40k a month finds “Why choose Little Nest?” running on its own product page.
What Adcquire shows
610 clicks and $976 in a month from shoppers already on the page — 14 orders, most of them likely buying anyway.
What you do
Pause it, and move the $976 to the campaign behind “Is this crib safe for a newborn?”, which returns 7.5× today.

The arithmetic · illustrative model, not a forecast or a result

  • Budget moved$976 / month
  • Return counted — lower than today’s 7.5×, as returns fall when spend rises5×
  • Sales it can buy, if that holds≈ $4,900 / month
Unanswered questions● Live · Listing gaps (paste your listing)

Answer the question your prompt raises.

Illustration

Listing · bullet 2

• 400 mg per serving, vegan capsules

2.1%

40 orders

The situation
A supplement brand’s prompt “Is it third-party tested?” gets 1,900 clicks a month and converts at 2.1% — against 9% for its other prompts. The listing never says.
What Adcquire shows
Flagged: it spends, sells little, and it’s a question the listing can answer.
What you do
Add the lab and certificate to bullet two and the A+ page, so the prompt Amazon writes has an answer to point to.

The arithmetic · illustrative model, not a forecast or a result

  • Clicks a month1,900
  • Conversion, if it gets halfway to average2.1% → 5.5%
  • Extra orders × $24+65 → ≈ +$1,560 / month
Comparison prompts● Live · Competitor tags + listing gaps (paste your listing)

Answer what comparing shoppers ask.

Illustration

Your listing answersBeforeAfter

Built-in liner—✓

Zip phone pocket—✓

Fabric weight listed—✓

Price per pair✓✓

Orders a month from the prompt · modelled18

The situation
An activewear brand’s prompt “Are these better than Pacer shorts?” gets 440 clicks a month; 4% buy. Its own listing never mentions the liner, pockets or fabric weight.
What Adcquire shows
The prompt is tagged as naming a competitor. The listing doesn’t answer it; a clearer answer may lift conversion.
What you do
Answer liner, zip pocket, fabric weight and price in the bullets and A+, each with evidence — without naming the rival, as Amazon’s A+ rules require.

The arithmetic · illustrative model, not a forecast or a result

  • Clicks a month440
  • Conversion 4% → 8%18 → 35 orders
  • +17 orders × $38≈ +$646 / month, on one prompt
Every channel● Live · CSV export

One question, for your whole team.

Illustration
“Does it have a steam wand?”Product teamFAQSupportPackagingBrand teamAgency
The situation
A coffee-machine brand’s most-clicked prompt is “Does it have a steam wand?”.
What Adcquire shows
Exported as CSV; how you reuse it is up to your team. Each clicked prompt comes with its clicks and what it sold.
What you do
Your team decides where the question helps — an FAQ block, a support reply, a line on the box — within Amazon’s data-use terms.

The arithmetic · illustrative model, not a forecast or a result

  • Prompts exportedevery clicked prompt, ranked by clicks
  • What you getA ranked list of the prompts shoppers clicked.
  • Costin every plan

For agencies

A new service, faster pitches, lighter reporting.

Prompts run automatically on eligible US campaigns, so most clients already have them. That is a service line, a pitch and a report.

New revenue○ Coming · Multi-brand workspaces: Coming

A new line on every retainer.

Illustration
£400£400£400£400£400£400£400£400£400£400

0 brands · £0after plan ≈ £0

The situation
An agency running ads for 10 brands — the most the Scale plan allows — adds prompt management as a service of its own.
What Adcquire shows
Each brand’s prompts, sorted and flagged. Switching between brands from one login comes with multi-brand workspaces (coming).
What you do
Charge £400 a brand a month for a monthly prompt review and the changes that follow it.

The arithmetic · illustrative model, not a forecast or a result

  • 10 brands × £400£4,000 / month
  • Adcquire Scale, paid yearlyfrom £1,992 / month ex. VAT
  • Left before your time≈ £2,000 / month
Pitching● Live · Report upload

Show a prospect their own prompts.

Illustration

assumed 3 h

3h 00

Prospect’s report · found

$0

of prompt spend that sold nothing

The situation
With the prospect’s permission, upload their last month’s Prompts report into a trial workspace for them before a first call. Delete it if they don’t sign.
What Adcquire shows
In five minutes: which prompts sold, which spent and sold nothing, and which unsold questions the listing could answer.
What you do
Walk in with their own numbers — say, $2,840 of prompt spend that sold nothing — and the three changes you’d make first.

The arithmetic · illustrative model, not a forecast or a result

  • Time to prepare (assumed: ≈ 3 hours by hand)≈ 5 minutes
  • What they seetheir own money, not a deck
  • Works todayupload the report
Reporting● Live · Exports

Reporting without the spreadsheet.

Illustration

Hours on prompt reporting (assumed)40 h / month

The situation
Every client wants a monthly note on what shoppers asked and what changed.
What Adcquire shows
Prompt and question exports, ready for your report template.
What you do
Drop the files into the client report, and spend the saved hours on the changes themselves.

The arithmetic · illustrative model, not a forecast or a result

  • Saved per clientAssumed: ≈ 3 hours / month
  • × 10 clients30 hours
  • At £50 an hour≈ £1,500 / month

Run the numbers on your own prompts.

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