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“Shoppers ask if our serum works with their routine. Are we paying for questions our listing can’t answer?”

Skincare is a routine. See what shoppers ask about it.

Can I layer it with retinol? Is it safe for sensitive skin? Does it oxidize? Beauty prompts ask about routines, ingredients and skin types. Adcquire groups them, shows which earn their spend, and flags the ones that stray into claims your team never approved.

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▲ 40%
routine & layering questions, week on week · Lumière Lab demo
3.1×
return on skin-type prompts · demo
$190
spent on prompts with no orders in a month · demo

The problem today

Shoppers ask about the whole routine. Most listings only list ingredients.

Beauty prompts are specific: concentration, layering order, skin type, shelf life. Amazon writes them from your listing and bills every click at your CPC. When the listing names the actives but not how to use them, the prompt still gets clicks and the shopper still has no answer. Some prompts go further, into conditions and treatments your regulatory team would never let you claim.

US only

Sponsored prompts run in the US store

Enrolled automatically

Every eligible SP and SB campaign

Billed at your CPC

Since 25 March 2026, from the same budget

65 days

How long the console lists a clicked prompt

1Routine

Layering questions are rising fastest

Retinol, niacinamide, before or after moisturizer. In the demo, routine questions rose 40% in a week. The console doesn’t show change week on week.

Prompt“Can I use it with retinol?”

2Skin type

Sensitive skin carries the category

It’s the most-asked theme, and it sells when the listing says the product was tested on sensitive skin. It deserves the most budget, and the most care.

Prompt“Is it safe for sensitive skin?”

3Claims

Prompts that stray into treatment claims

“Treat”, “acne”, “pregnant”, in a prompt on your ad. The answer to one can read like a claim your listing never made.

Prompt“Does it treat acne scars?”

4Stability

Shelf-life questions with no orders

Oxidation and how long it lasts once opened: clicked, and never ordered, when the listing says nothing about the bottle.

Prompt“Does it oxidize and turn orange?”

How it works

Step by step, on Lumière Lab.

Lumière Lab is a fictional skincare brand, and every figure is its demo data. Pick any step to jump to it.

Lumière Lab · demo data
Morning
  1. Cleanse
  2. Vitamin C · yours“Is it safe for sensitive skin?”
  3. Moisturizer“Do I apply it before or after moisturizer?”
  4. SPF
Night
  1. Cleanse
  2. Retinol“Can I use it with retinol?”
  3. Moisturizer“Can I use it with niacinamide?”
On the shelf
  1. The bottle · yours“Does it oxidize and turn orange?”
  2. Once opened“How long does it last once opened?”

The questions sit in a routine

Beauty prompts ask where a product fits: morning or night, before or after moisturizer, with or without retinol. Here they are, placed where they come up.

What you decide with it

Not a report to read. Decisions to make.

Brief

▲ 00%

routine & layering questions, week on week · demo

The layering line

Routine questions rose sharply in a week, and the listing doesn’t say how to layer the serum. Add one line for morning and night, and routine prompts have something to sell.

Fix

$000

on stability prompts, 0 orders · Lumière Lab demo

Stability, stated

Two stability questions took 136 clicks and sold nothing. Say it comes in an airless pump, and how long it lasts once opened.

Scale

0.0×

return on “Is it safe for sensitive skin?” · demo

Sensitive skin, backed

The listing says it was tested on sensitive skin, and that prompt returns above the 3× line. It can take more budget.

Who uses it

One view, for everyone who touches it.

Brand manager

What shoppers ask about the routine, in their words, and which of those questions sell.

Regulatory & claims

Every prompt that mentions a condition, a treatment or a medical authority, tagged with the word, the week it appears in your report.

Content team

The layering, skin-type and stability questions to answer on the listing, ranked by clicks.

PPC manager

Which prompts earn above the line, which to hold until the answer is live, and which to pause.

Today, and next

What works now, and what’s coming.

Works today, in every trial

  • Prompts report upload from Ads Console, as CSV or Excel
  • Every clicked prompt grouped by what the shopper is asking
  • Scale, fix or pause for every prompt, with the rule printed
  • Alerts when a new prompt appears in your report
  • Compliance-risk tags for conditions, treatments and medical authorities (acne, treat, clinically proven and more), plus your own watch-words
  • Week-on-week movement by theme
  • Pause rules with a dry run, an approval queue, a change log and undo
  • Listing gaps: each clicked question checked against the listing text you paste in, with an outline bullet
  • Response audit: a sample response you paste in, read against your listing — what it says that your listing doesn’t, and who it names

The business case

Routine questions are the fastest-growing theme in the demo, ▲ 40% in a week. A brand that answers them on the listing gives those prompts something to sell. One that doesn’t still pays for the clicks.

Coming · not in the product yet

  • Comparison prompts: a dedicated view of how prompts naming a competitor perform

Questions

Before you trust it, the straight answers.

Will Adcquire write claims for our listing?
No. It shows which questions shoppers ask and which prompts sell. The wording on your listing is yours to write and approve, within what your team can support.
What gets tagged as a compliance risk?
Prompts that mention a health condition (acne, eczema, rosacea), a treatment (treat, cure, heal), a medical authority (FDA, clinically proven, doctor recommended) or a safety topic (pregnant, allergy). You can add your own watch-words. Each tag shows the word that caused it.
Can we stop prompts that mention a condition?
You can pause them in Ads Console. A pause rule for compliance-tagged prompts is included and off by default: switch it on, try it as a dry run, and approve what it proposes. Every step is logged.
We sell serums, SPF and retinoids. Is that one workspace?
Yes. One brand’s products share a workspace, and the Prompts report covers every product you advertise.
Why are some prompts missing from the data?
Ads Console and the Prompts report only list prompts that got at least one click. A prompt that was shown but never clicked isn’t in the data.
Is this only for the US?
For now, yes. Sponsored prompts run only in the US store, so Adcquire reads US reports. When Amazon launches prompts in other marketplaces, Adcquire will read those too.

The product behind this page

Take the whole tour →
Customer intentLiveWhat do shoppers actually want to know before they buy?Prompt controlLiveHow do I stop paying for the wrong prompts — without living in Ads Console?OpportunitiesLiveWhich prompts should I scale, fix or pause this week?Response auditLiveDoes a sample response get my product right?

Other solutions

Upload your US Prompts report and see it in minutes. Free for 14 days.

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