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AI

Where AI could help, and why it’s off today.

Today no AI provider receives your data. Two features could use Anthropic’s Claude model; both are switched off. We will only switch them on if Amazon approves Anthropic in writing as a service provider for this data, and this page will say so first.Last updated 5 October 2026.

What runs today

  • Ask Adcquire answers from built-in rules: fixed calculations over your own reports, the same answer every time for the same data.
  • Listing drafts are an outline: the question and the words shoppers use for it, with the answer left in [brackets] for you to fill in — nothing is invented.
  • Every decision, alert and figure elsewhere is a calculation you can check, not an AI judgement.

If it’s switched on

Only after Amazon’s written approval and our own review, and this page will say so first:

  • Ask would send your question and a summary of your brand’s figures — prompt text, clicks, spend, sales and orders, product titles and prices — to Anthropic, to write the answer.
  • Drafts would send the product title, the listing text you pasted and the prompt in question.
  • No names or email addresses of people would be sent. Each answer would say it was written by Claude.
  • We’d state here the provider’s data-retention and training settings for this use before switching it on.

You stay in charge

Nothing an answer or a draft says changes your ads or your listing. Drafts are for you to check and edit; changes to your ads go through approvals. See the privacy notice for how your data is handled.