Prioritise
0
needs, instead of 180 phrasings · demo
Which needs deserve budget
Needs whose prompts return above your line earn more budget on the campaigns that carry them; the rest get an answer first, then budget.
“What do shoppers actually want to know before they buy?”
Beyond keywords: the need behind every clicked prompt.
A keyword says what a shopper typed. A prompt is a question Amazon writes and shows next to your ad — will it fit, is it safe, is it worth more than the other one — and the ones they click show what they want to know, including doubts they might not raise with a brand. Adcquire places every prompt in an intent by rules you can read, shows what each intent costs and sells this week, and gives it a status: healthy, watch, action needed or losing.
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- 11
- intents a new workspace starts with
- 4
- statuses, with the rule behind each
- Week on week
- movement for every intent
The problem today
Prompts are your shoppers’ questions. The console lists them one phrasing at a time.
“Is it safe for sensitive skin?”, “Will it irritate my skin?”, “Good for rosacea?” — three rows in the console, one worry to a brand. Split across phrasings, campaigns and ads, a growing need looks like noise, and nobody sees which needs sell, which don’t, and which the listing ignores.
Campaigns › Lumière Lab – SP – Auto › Ad group 1 › Ads › Prompts
| Active | Prompt | Ad | Impr. | Clicks | Spend |
|---|---|---|---|---|---|
| Is it safe for sensitive skin?Sample response | B09611QM | 7,995 | 195 | $273.00 | |
| What percentage of vitamin C is in it? | B010984KL | 6,493 | 156 | $218.40 | |
| Is it better than the Aurelle C serum? | B012357XP | 4,868 | 114 | $207.48 | |
| Can I use it with retinol? | B013730RW | 6,318 | 147 | $205.80 | |
| Does it oxidize and turn orange? | B015103TZ | 3,873 | 85 | $119.00 |
Only prompts with clicks in the last 65 days are available.
How it works
Step by step, on Lumière Lab.
Prompts arriving and landing in the theme they belong to — each theme sized by demand, with its week-on-week movement. Pick any step to jump to it.
- How it works
adcquire.com/app · Prompts
Prompts
arriving from this month’s report
0 different phrasings0 clicks
PromptClicks
Is it safe for sensitive skin?122
How long does it last once opened?25
Does it oxidize and turn orange?42
Does it help with dullness?30
How long until I see a difference in dark spots?50
Is Lumière Lab better than Veralune?24
Best vitamin C serum for dark spots36
Is it better than the Aurelle C serum?60
Can I use it with niacinamide?38
Do I apply it before or after moisturizer?56
Can I use it with retinol?94
Is it L-ascorbic acid or a derivative?39
Hundreds of ways to ask
Every clicked prompt is an Amazon-written question a shopper chose to tap — and the same worry arrives in dozens of phrasings, a few clicks each.
What you decide with it
Not a report to read. Decisions to make.
Brief
00
top questions, ready to brief
What the listing and creative should say
The top questions in each need become the brief for bullets, images, A+, video and the next Sponsored Brands headline.
Spot
▲ 00%
routine questions in one week · demo
What’s rising, early
A need up 40% in a week is this week’s job — before a competitor’s listing answers it first.
Who uses it
One view, every team that touches the listing.
Brand manager
The customer’s voice, measured: what they worry about, in their words, and how that is changing.
Content team
A ranked brief of the exact questions the listing, images and A+ must answer.
PPC manager
Budget by need, not by phrasing — and which needs to hold until the answer is live.
Product team
Unmet needs sized by demand: the brief for the next bundle, size or guide.
In every plan
What you get, and why it pays.
What’s included
- What customers care about this week: share of clicks, week on week, revenue and status per intent
- A plain-words reason for every status
- Top questions in each intent
- Unanswered questions per intent, from the listing text you paste in
- Ask Adcquire about any of it in plain words — answered by built-in rules
The business case
An intent that jumps is a question your listing and ads should answer this week, not next quarter — and a keyword report would never have shown it.
Questions
Before you trust it, the straight answers.
- How are prompts grouped?
- By the phrases they contain, with rules you can read. A new workspace starts with eleven themes, including one for Sponsored Brands prompts about the brand itself. Each prompt shows why it landed where it did.
- Can I change the themes?
- Not yet — custom themes are on the roadmap. Today you can see the rule behind every placement.
- Is this the shopper’s actual conversation?
- No. Nobody outside Amazon sees individual conversations. Prompts are the questions Amazon shows beside your ads; clicks tell you which ones shoppers chose to tap.
- How much data do I need?
- A month of the Prompts report shows the themes. Trends need a few weeks of history — which Adcquire keeps.
The rest of the product
Take the whole tour →Prompt intelligenceLiveWhat is Amazon running in my name — and what is it costing me?OpportunitiesLiveWhich prompts should I scale, fix or pause this week?Prompt controlLiveHow do I stop paying for the wrong prompts — without living in Ads Console?Listing gapsLiveWhich shopper questions does my listing leave unanswered?Comparison promptsComingHow do the prompts that name a competitor perform for me?Response auditLiveDoes a sample response get my product right?Amazon connectionComingHow much work will this be to keep running?