“Is Amazon running prompts on our supplement that read like health claims? Who on our team sees them?”
Supplement shoppers ask about dose, testing and form, and sometimes about conditions. Amazon writes prompts from your listing and runs them on your ads. Adcquire tags the ones that touch health claims and says why, lets you try your pause rules as a dry run, and holds every pause for a person’s approval unless you set the rule to automatic.
14 days free · no card needed · View pricing →
The problem today
Prompts run on your Sponsored Products and Sponsored Brands campaigns automatically. You can’t write them or approve them first. You can only pause them after they’ve had clicks. In supplements, a prompt that mentions a condition or a treatment can read like a claim your label would never make, and it runs next to your ad.
US only
Sponsored prompts run in the US store
Enrolled automatically
Every eligible SP and SB campaign
Billed at your CPC
Since 25 March 2026, from the same budget
65 days
How long the console lists a clicked prompt
1Claims
“Pregnant”, “insomnia”, “immune”, “treat”. The answer to one of these can read like a medical claim, and it appears under the Sponsored label on your ad.
Prompt“Can I take it while pregnant?”
2Timing
A prompt appears in the console only once it’s been clicked. There’s no preview, no approval step and no record of who paused what, or why.
3Trust
Third-party testing and dietary questions rose 43% in a week in the demo. They sell better when the listing names the lab.
Prompt“Is it third-party tested?”
4Form
Capsule size, aftertaste, which form of magnesium: specific questions that get clicks and no orders when the listing doesn’t answer them.
Prompt“Are the capsules hard to swallow?”
How it works
Northfield is a fictional supplement brand; figures are its demo data, and two prompts in the screen are examples, marked as such. Pick any step to jump to it.
Conditions · insomnia, anxiety, immune, cholesterol…
Treatments · cure, treat, detox, weight loss…
Authorities · FDA, clinically proven, doctor recommended…
Safety · pregnant, breastfeeding, allergy, toxic…
Your watch-words · anything you add in settings
Every prompt passes a screen
After each upload, every prompt is read against lists of condition, treatment, medical-authority and safety words, plus watch-words you add.
What you decide with it
Review
0
kinds of word checked: condition, treatment, authority, safety
Tagged with the word that caused it and announced once after the upload, so your compliance lead reads it before it has run for a month.
Prove
▲ 00%
testing & dietary questions, week on week · Northfield demo
Testing questions are rising, and return 2.6×, below your line. Name the lab and link the certificate, and those clicks have something to trust.
Fix
$000
on capsule questions, 0 orders · demo
Capsule size and aftertaste: 119 clicks, no orders. Give the capsule size in a bullet and an image.
Who uses it
Compliance & regulatory
Every prompt that mentions a condition, treatment, authority or safety topic, with the word that caused the tag, and a log of what was done about it.
Head of e-commerce
What prompts cost and sell, and a log of what was reviewed and what was done.
PPC manager
A queue of proposed pauses with the numbers, and a dry run before any rule is switched on.
Content team
The dose, form and testing questions shoppers click, ranked, to answer on the listing.
Today, and next
The business case
A prompt that reads like a health claim can run on your ad for weeks before anyone sees it. Northfield’s testing questions rose 43% in a week. Review the first kind and answer the second, and prompts become a place to build trust rather than a risk.
Coming · not in the product yet
Questions
The product behind this page
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