Fix
$000
on pocket questions, 0 orders · Stride & Co demo
Name the pocket
Pocket questions took 207 clicks and no orders. Show the pocket in an image and name it in the first bullet.
“Shoppers ask if our shorts run true to size and whether there’s a phone pocket. Which of those prompts are worth paying for?”
Fit, fabric, pockets. Pay for the questions that sell.
Apparel shoppers ask about what photos don’t show: inseam, liner, pockets, shrinkage. Adcquire groups those prompts, shows which ones sell, tags the comparisons that name a rival, and gives each prompt a verdict you can act on.
14 days free · no card needed · View pricing →
- ▲ 40%
- pocket & feature questions, week on week · Stride & Co demo
- 4.7×
- return on fabric prompts · demo
- $197
- spent on prompts with no orders in a month · demo
The problem today
Apparel questions are about fit. Photos can’t answer them.
True to size? Phone pocket? Squat-proof? Amazon writes prompts from your listing and bills every click at your CPC. When a detail isn’t stated, the prompt still gets clicked and the shopper still has to guess. A wrong guess about fit often comes back as a return.
US only
Sponsored prompts run in the US store
Enrolled automatically
Every eligible SP and SB campaign
Billed at your CPC
Since 25 March 2026, from the same budget
65 days
How long the console lists a clicked prompt
1Fit
Sizing is asked most
“Do they run true to size?” sells when the size chart and fit notes answer it. When they don’t, the shopper guesses.
Prompt“Do they run true to size?”
2Features
Pocket questions rose 40%
Phone pockets and zips: in the demo, clicked often and never ordered, because the listing doesn’t say.
Prompt“Is there a phone pocket?”
3Rivals
Comparisons that name another brand
Prompts that name a rival take clicks and return below your line. Sponsored prompts can also appear on other brands’ product pages.
Prompt“Are these better than Pacer shorts?”
4Seasons
Last season’s numbers are gone
Hot-weather and running questions peak in summer. The console lists a prompt only for 65 days after its last click, so last summer’s numbers are gone before the next one starts.
How it works
Step by step, on Stride & Co.
Stride & Co is a fictional running-wear brand, and every figure is its demo data. Pick any step to jump to it.
- How it works
Stride & Co · demo data
- 1“Is the liner tight?”asked in Sizing & fit
- 2“Is there a phone pocket?”131 clicks · 0 orders
- 3“Are they breathable in hot weather?”172 clicks · 20 orders
- 4“How long is the inseam?”asked in Sizing & fit
- 5“Do they run true to size?”172 clicks · 16 orders
Questions photos can’t answer
Fit, liner, pockets, fabric. The clicked prompts point at parts of the garment the photos don’t explain.
What you decide with it
Not a report to read. Decisions to make.
Scale
0.0×
return on the breathability question · demo
Fabric and fit that sell
“Are they breathable in hot weather?” brought 20 orders. It can take more budget.
Watch
0.0×
return on a rival comparison · demo
Comparisons, below the line
“Are these better than Pacer shorts?” still sells, below your 3× line but above break-even. Keep it on watch rather than pausing it.
Who uses it
One view, for everyone who touches it.
E-commerce manager
Which fit and feature questions sell, and what the rest cost.
PPC manager
A verdict for every prompt, and comparisons that name a rival, tagged.
Merchandising & product
Which features shoppers ask about most, as input for next season’s pockets, liners and lengths.
Customer service
The fit questions shoppers ask before buying, which is often where returns start.
Today, and next
What works now, and what’s coming.
Works today, in every trial
- Prompts report upload from Ads Console, as CSV or Excel
- Every clicked prompt grouped by what the shopper is asking
- Scale, fix or pause for every prompt, with the rule printed
- Alerts when a new prompt appears in your report
- Your-brand and competitor tags, each with the word that caused it
- Pause rules with a dry run, an approval queue, a change log and undo
- Every uploaded week kept, so one season can be compared with the next
- Listing gaps: each clicked question checked against the listing text you paste in, with an outline bullet
The business case
Stride & Co’s pocket questions cost $197 in a month and sold nothing, while its fabric questions returned 4.7×. One image and one bullet could give the pocket questions something to sell.
Coming · not in the product yet
- Comparison prompts: a dedicated view of how prompts naming a competitor perform
- Amazon Ads connection with daily sync, pending Amazon’s approval
Questions
Before you trust it, the straight answers.
- Can it tell which prompts lead to returns?
- No. The Prompts report has clicks, spend, orders and sales, not returns. It does show the fit and sizing questions shoppers ask before buying, which is often where returns start.
- We have many sizes and colours. Are they separate?
- The report lists prompts by advertised product. Adcquire groups prompts by theme across products, so a sizing question is in one place whichever product it ran on.
- Do competitor tags need setting up?
- Your brand and competitor names come from your settings. Brands named after “vs” or “better than” are caught as well. Each tag shows the word that caused it.
- Can I keep last season’s data?
- Yes. Every week you upload stays in Adcquire, so next summer can be compared with this one. The console lists a prompt only for 65 days after its last click.
- Is this only for the US?
- For now, yes. Sponsored prompts run only in the US store, so Adcquire reads US reports. When Amazon launches prompts in other marketplaces, Adcquire will read those too.
The product behind this page
Take the whole tour →Customer intentLiveWhat do shoppers actually want to know before they buy?OpportunitiesLiveWhich prompts should I scale, fix or pause this week?Prompt controlLiveHow do I stop paying for the wrong prompts — without living in Ads Console?Comparison promptsComingHow do the prompts that name a competitor perform for me?
Other solutions