Where the data comes from
Every figure we show you, and exactly where it came from.
How it flows
From Amazon, into decisions. Nothing in between.
Coming · daily · sends only when a person presses Send · revocable from Amazon
Today the Prompts and campaign reports arrive by upload, and listing text by paste; the direct connection to Amazon Ads and your catalogue is coming, pending Amazon’s approval.
| Source | What it tells us | Type | Limits |
|---|---|---|---|
| Sponsored Prompts report | Prompt text, the ad it ran on, impressions, clicks, CTR, CPC, spend, sales, ACOS, ROAS, 7-day orders and units. | Amazon data | US advertisers only. A prompt appears only once it has been clicked. Today you download it from Ads Console and upload it; a daily sync is coming, pending Amazon’s approval. |
| Sponsored Products campaign report | Campaign spend, sales and ACOS — so prompt spend can be seen against the campaign it comes from. | Amazon data | US. Uploaded from Ads Console today; a daily sync is coming, pending Amazon’s approval. |
| Search terms and Search Query Performance | Not used today. Planned: the long, question-shaped queries shoppers type, and how your share of them converts. | Amazon data | Planned (needs Brand Analytics access and Amazon’s permission to combine with Ads data). |
| Reviews and Q&A | Not used today. | Not used | Adcquire doesn’t read reviews or Q&A. |
| Your listing content | Title, bullets, attributes and A+ text you paste in — the content Amazon writes prompts from — checked against the prompts shoppers clicked. | From you | Live: paste your listing text. Reading it from Seller / Vendor Central is planned: it would need separate approval for Amazon’s Selling Partner API, and isn’t built. |
What we cannot see
Individual shopper conversations stay inside Amazon.
No brand, agency or tool can see what a particular shopper asked the assistant, or what it answered. The Prompts report is the closest thing to it: questions Amazon writes and places beside your ads, listed once a shopper clicks one. If anyone offers you more, ask where it comes from.
What we never do
We never scrape the assistant.
Asking Amazon’s shopping assistant questions by machine breaks Amazon’s terms, and any number built on it could vanish overnight. Everything Adcquire shows comes from Amazon’s own reports, or from your own listing. Demos and models are labelled as such.