Every clicked prompt is a question Amazon wrote that a shopper chose to tap.
Put together, they suggest what your shoppers want to know, what holds them back — and where your sales, costs and advertising strategy could go next. Sponsored Prompts reporting is US-only.
14 days free · no card needed · View pricing →
From prompts to audiences
The people behind the questions.
Clicked prompts grouped into likely shopper needs, and what each could mean for the brand. Demo data from a fictional skincare brand.
Every clicked prompt this month · one square = 1%
Who is asking?
- Lumière Lab · demo data · grey squares are every other clicked prompt
What it changes
Four decisions the data informs.
Audiences
Group prompt topics into likely shopper needs
Prompt topics suggest the needs behind the clicks — the safety-first, the comparers, the practical — and which of them buy.
Messaging
Say what they asked about
The clicked prompts are a brief: lead your listing, A+ and Brand Store with the answer shoppers were looking for.
Budget
Spend where answers sell
Move budget to the campaigns whose prompts convert; stop paying for prompts that get clicks and no orders.
Product
Hear the next product brief
Rising prompt topics can point to unmet needs — the bundle, the size, the feature your next run could carry.
One report, every team
The prompts shoppers click, put to work across the business.
Ads
Budget, bids and which prompts to pause
Content
The listing lines that answer the top questions
Brand
Messaging built on the prompts shoppers clicked
Product
The needs behind the questions that keep rising
Customer service
Saved replies that match what the listing says
Amazon shares no individual shopper’s identity or conversation — audiences here are groups of questions, built from the Prompts report.