Answer
000
clicks a month on one missing fact · demo
The questions that cost most
Ranked by clicks and spend — so the content team starts with the expensive ones.
“Which shopper questions does my listing leave unanswered?”
The sale is lost in the question your listing never answers.
Amazon’s assistant draws on your listing; a gap can leave a shopper’s question unanswered. Adcquire sets every clicked prompt against the listing text you paste in — title, bullets and description — and outlines a bullet for each gap, leaving the answer for you to fill in.
14 days free · no card needed · View pricing →
- Title
- bullets and description checked
- Per question
- answered or not
- Drafted
- bullets, with unknown facts left for you
The problem today
The assistant draws on your listing. A gap can leave a question unanswered.
Shoppers now ask Alexa for Shopping — Amazon’s assistant, formerly Rufus — what they used to ask a shop assistant. It draws on your listing, reviews and other sources. If none of them says, the shopper may not get an answer. The assistant may suggest other products; Amazon decides what it says. Amazon also writes your prompts from your listing, Brand Store and campaign data, so a prompt can ask a question your listing doesn’t answer — and you still pay for the click.
Campaigns › Little Nest – SP – Auto › Ad group 1 › Ads › Prompts
| Active | Prompt | Ad | Impr. | Clicks | Spend |
|---|---|---|---|---|---|
| Is this crib safe for a newborn?Sample response | B09611QM | 6,847 | 167 | $267.20 | |
| Which crib is better than the Wren Classic? | B010984KL | 4,402 | 105 | $218.40 | |
| Is it easy to assemble on your own? | B012357XP | 5,524 | 130 | $208.00 | |
| Does it fit a standard crib mattress? | B013730RW | 5,088 | 117 | $187.20 | |
| Does it meet safety standards? | B015103TZ | 4,447 | 99 | $158.40 |
Only prompts with clicks in the last 65 days are available.
How it works
Step by step, on Little Nest.
The questions your listing leaves open, drafted into it one line at a time — and coverage rising as they’re answered. Pick any step to jump to it.
- How it works
9:41
Search or ask a question
Shopping assistant Illustration
Your listing · what the assistant readsLittle Nest · illustration
- TitleLittle Nest Aria 3-in-1 Convertible Crib
- Bullet 1Converts from crib to toddler bed to daybed as your baby grows
- Bullet 2Meets the federal crib safety standard — tested for use from birth
- Bullet 3Three mattress heights, with a fixed lowest position
- Bullet 4Solid pine frame with removable teething rails
- AttributesOutside size 54.5 × 30.5 × 41 in · Pine · Assembly required
- A+Grows with your baby · Three heights · Gift-ready box
Nowhere does it say which mattress fits — the listing doesn’t state it, and the shopper may look elsewhere.
$0a month · 118 clicks · illustrative model, not a forecast
A shopper asks
Before buying, a parent asks the assistant a practical question about the crib they’re looking at.
What you decide with it
Not a report to read. Decisions to make.
Draft
0 line
outline bullet
The line, and where it goes
An outline bullet for the gap — the question and the words shoppers use — with the answer left for you to write.
Measure
00% → 00%
questions answered, weighted by clicks · demo
Whether the answer turns
After the change, the same question is checked again and the prompt’s conversion tracked, week by week.
Who uses it
One view, every team that touches the listing.
Content team
The exact questions the listing leaves open, ranked, with an outline bullet for each.
Brand manager
Proof of what the listing costs when it’s silent — and what the fix is worth.
PPC manager
Which prompts to hold until the answer is live, instead of paying for clicks that can’t convert.
Agency
A content brief per client that ties listing work to ad results.
In every plan
What you get, and why it pays.
What’s included
- Question-by-question coverage
- Outline bullets, with the answer left for you to write
- Checked again when you update the pasted listing text
- Priority by clicks on each question
The business case
Amazon’s assistant draws on your listing; a gap can leave a shopper’s question unanswered. No tool controls which prompts Amazon writes.
Questions
Before you trust it, the straight answers.
- Where do the questions come from?
- From your clicked prompts, weighted by clicks, set against the listing text you paste in.
- Does it change my listing?
- No. It outlines a bullet. You write the answer and publish it on Amazon yourself.
- Will a better listing change the prompts Amazon shows?
- Amazon writes prompts from your listing, Brand Store and campaign data, so what your listing says shapes what the prompts can say. No tool can guarantee a specific prompt.
- When can I use it?
- Now: paste your title, bullets and description on the Products page. Importing your catalogue is planned and needs separate authorisation from Amazon.
The rest of the product
Take the whole tour →Prompt intelligenceLiveWhat is Amazon running in my name — and what is it costing me?Customer intentLiveWhat do shoppers actually want to know before they buy?OpportunitiesLiveWhich prompts should I scale, fix or pause this week?Prompt controlLiveHow do I stop paying for the wrong prompts — without living in Ads Console?Comparison promptsComingHow do the prompts that name a competitor perform for me?Response auditLiveDoes a sample response get my product right?Amazon connectionComingHow much work will this be to keep running?