Scale
≥ 0×
return that earns more budget
What returns above your line
Prompts returning above 3× on little spend: raise the bid on the campaign, and mirror the wording in your listing.
“Which prompts should I scale, fix or pause this week?”
Some questions sell. Some just cost. Know which.
Adcquire reads every prompt against a stated rule and puts the decisions at the top: add budget or bid on the campaign that carries a prompt that converts, fix the listing where the question is answerable, pause what isn’t.
14 days free · no card needed · View pricing →
- 3×
- default return at which a prompt is marked to scale — or set your own
- 4
- kinds of opportunity
- 1
- rule, printed with every decision
The problem today
Every prompt spends your budget. Few of them earn it.
Prompts bill at your normal cost-per-click, from the same campaign budget as your keywords. Some sell at five times what they cost; some take hundreds of clicks and never sell. The console lets you pause them one by one. It doesn’t tell you which.
Campaigns › Northfield – SP – Auto › Ad group 1 › Ads › Prompts
| Active | Prompt | Ad | Impr. | Clicks | Spend |
|---|---|---|---|---|---|
| Should I take it at night or in the morning?Sample response | B09611QM | 7,052 | 172 | $189.20 | |
| Is glycinate better than citrate? | B010984KL | 4,812 | 115 | $164.45 | |
| Is it third-party tested? | B012357XP | 6,057 | 143 | $157.30 | |
| How many capsules should I take? | B013730RW | 4,719 | 108 | $118.80 | |
| Are the capsules hard to swallow? | B015103TZ | 3,463 | 75 | $82.50 |
Only prompts with clicks in the last 65 days are available.
How it works
Step by step, on Northfield.
Every prompt through the same readable rule — return against your line, orders, whether it’s a kind of question a listing can answer — and into a decision. Pick any step to jump to it.
- How it works
Northfield · demo data
Scale · return ≥ 3×Fix listing · no orders, answerableWatch · selling, below the linePause · no orders, not answerable
- Should I take it at night or in the morning?3.2× on $189 — above your 3× lineScale
- Is glycinate better than citrate?0.9× on $164 — below the line, still sellingWatch
- Is it third-party tested?2.8× on $157 — below the line, still sellingWatch
- How many capsules should I take?3.2× on $119 — above your 3× lineScale
- Are the capsules hard to swallow?$83, no orders — and the listing could answer itFix listing
- Does it have an aftertaste?$48, no orders — and the listing could answer itFix listing
One rule, printed
Your line for a good return, and what counts as waste. Every decision that follows can be checked against it.
What you decide with it
Not a report to read. Decisions to make.
Fix
$000
a month on answerable questions · demo
What the listing could answer
Spend, no orders, and a kind of question a listing can answer. Answer it before paying for more clicks.
Pause
0
orders after enough clicks to judge
What will never sell
Enough clicks to judge, no orders, and nothing in the listing would change that. Stop paying for it.
Who uses it
One view, every team that touches the listing.
PPC manager
A ranked list for the week, each line with its reason in numbers — not a dashboard to interpret.
Agency account manager
The same rule across every client, and a weekly action list per account.
Founder or finance
Money back from prompts that never sold, and where the budget should go instead.
In every plan
What you get, and why it pays.
What’s included
- Ranked opportunities with evidence
- Estimated value, with its assumption stated
- Filters by kind
- Top three on the Overview
The business case
Accounts can carry prompts that cost and never convert. Prompts with spend and no orders are listed from your first upload.
Questions
Before you trust it, the straight answers.
- What exactly is the rule?
- Scale: return at or above your line (3× on 8+ orders unless you set your own). Fix: spend, no orders, and a kind of question a listing can answer. Pause: enough clicks to judge, no orders, not answerable. Watch: selling, but below the line. The rule is printed with every decision.
- Can I set my own line?
- Yes. It starts at 3× return on 8+ orders; set your own return and orders under To-do → Your scale line. The scale decisions, the “Scale what returns” template and custom formulas then use it.
- Does Adcquire pause prompts for me?
- Not yet. Today you pause in Ads Console from the list. Amazon’s prompt pause control is in beta. With the Amazon connection — planned, pending Amazon’s approval — a pause you approve, or one a rule you set to automatic approves, would be sent to Amazon when a person on your team presses Send, and logged.
- How is each estimate worked out?
- Each states its assumption — for example, 25% more budget at today’s return. They are guides for ranking, not promises.
The rest of the product
Take the whole tour →Prompt intelligenceLiveWhat is Amazon running in my name — and what is it costing me?Customer intentLiveWhat do shoppers actually want to know before they buy?Prompt controlLiveHow do I stop paying for the wrong prompts — without living in Ads Console?Listing gapsLiveWhich shopper questions does my listing leave unanswered?Comparison promptsComingHow do the prompts that name a competitor perform for me?Response auditLiveDoes a sample response get my product right?Amazon connectionComingHow much work will this be to keep running?