Deleting your data, and what happens to it.

In the dashboard: Account → Delete account, then type DELETE and your password (and your two-step code, if it’s on). It happens straight away and can’t be undone.

• Your name, email address and password are erased.
• A brand only you belong to is deleted with everything in it: every report you uploaded, its prompts, rules, decisions, alerts, answer checks and change history, and any Amazon connection.
• A brand you share with others stays with them: it passes to its next owner, and your name is removed from its history.
• We keep a record that an account existed, with no name or email in it — when it was created, last signed in and was verified, its plan and trial dates, which version of our terms it accepted and when, which version of the privacy notice it was shown, and — if it opted in — which marketing wording it agreed to — so a deletion can be shown to have happened. It is deleted after 2 years, with the security log.
• Our security log of who did what, when, is kept for two years and then deleted.

An owner can delete a brand in the dashboard: Account → Delete this brand, then type its name, their password and, if it’s on, their two-step code. Everything in it goes straight away, for everyone on it: every report, decision, rule and automation, and the Amazon connection with everything it fetched. Your own account stays. Sample data can be removed from the banner at the top of the dashboard.

The direct Amazon Ads connection isn’t available yet — today you upload reports yourself. When it is available, an owner will be able to disconnect it on Data & uploads:

• Adcquire’s access token is deleted at once, and no more reports are fetched.
• No change can be sent to Amazon after that.
• What was fetched from Amazon is deleted at the same time: its report weeks (including any you also uploaded for the same dates), its campaign settings, what was worked out from them (tags, alerts, listing gaps your team hasn’t decided, pauses still waiting for a decision), and the before-and-after details of changes sent. The pauses and changes your team decided, and who decided them, stay in the brand’s history.
• Reports you uploaded yourself, for other weeks, stay until you delete the brand or your account. So do the answers from Amazon’s assistant you pasted in to check: you pasted them, they weren’t fetched.
• If the person who connected Amazon leaves the brand, stops being an owner or deletes their account, the connection stops at once. An owner can connect again within 30 days; otherwise what it fetched is deleted.
• Amazon asks brands to confirm the connection once a year: an owner connects again, and the data stays.
• To withdraw the permission on Amazon’s side as well, remove Adcquire in your Amazon account’s Login with Amazon settings.

Disconnecting Amazon doesn’t delete your account, and deleting your account doesn’t need you to disconnect first.

Use the contact form and choose “My personal data” — you’ll get a case reference — or email accounts@adcquire.com with “Privacy” in the subject. You can also complain to us this way.

We confirm a request comes from you by replying to the email address on your account; we won’t ask for ID documents unless there’s a real doubt. We answer within one month. You don’t need to ask for a copy: Account → Download your data gives you everything we hold about you, any time, and your brand’s reports download as CSV from the Prompts and Question topics pages.

If you’re not happy with how we’ve handled it, you can complain to the Information Commissioner’s Office at ico.org.uk. Everything else about your data is in the privacy notice.