See
0
orders on one comparison prompt in a month · illustration
Which comparison prompts sell
Clicks, spend and orders for each prompt that names a competitor, from your own report, week by week.
On the roadmap — not in the product yet
“How do the prompts that name a competitor perform for me?”
How the prompts that name a competitor perform for you.
How the prompts that name a competitor perform for you — clicks, spend, orders — from your own report. Prompts that name a competitor are tagged today, from the names you enter, and can be filtered on the Prompts page; a dedicated view is coming. Tracking which products the assistant recommends is not offered.
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- By prompt
- clicks, spend and orders
- By week
- whether it’s growing
- By name
- the competitor each prompt names
The problem today
Comparison questions decide the sale. The console scatters them across ads.
“Are these better than…?”, “best running shorts with a liner” — comparison prompts appear on your ads, and shoppers tap them while choosing. Ads Console shows their clicks and spend ad by ad; nothing adds up the prompts that name each competitor, or shows whether they sell. The assistant may suggest other products; Amazon decides what it says.
Campaigns › Stride & Co – SP – Auto › Ad group 1 › Ads › Prompts
| Active | Prompt | Ad | Impr. | Clicks | Spend |
|---|---|---|---|---|---|
| Are they breathable in hot weather?Sample response | B09611QM | 7,052 | 172 | $163.40 | |
| Do they run true to size? | B010984KL | 7,149 | 172 | $163.40 | |
| Are these better than Pacer shorts? | B012357XP | 4,417 | 103 | $127.72 | |
| Is there a phone pocket? | B013730RW | 5,662 | 131 | $124.45 | |
| Best running shorts with liner | B015103TZ | 2,930 | 62 | $76.88 |
Only prompts with clicks in the last 65 days are available.
How it works
Step by step, on Stride & Co.
Illustration with fictional brands: a comparison prompt that names a rival, tagged, tracked week by week from your own report, and set against your listing. Pick any step to jump to it. Shown as an illustration — this capability is on the roadmap.
- How it works
Stride & Co · illustration · fictional brands
Shopping assistant
A comparison prompt on your ad
Amazon writes a comparison prompt that names a rival, and shows it next to your ad. A runner who is choosing taps it.
What you decide with it
Not a report to read. Decisions to make.
Answer
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open questions on that product · illustration
What your listing leaves open
The other questions shoppers click on the same product, set against the listing text you paste in.
Decide
0 rule
printed with every decision
Keep, fix or pause
Keep a comparison prompt that sells, answer what the listing leaves open, or pause one that never sells. Changes wait for your approval unless you set a rule to automatic.
Who uses it
One view, every team that touches the listing.
Brand manager
Which competitors your prompts name, and what those prompts cost and sell.
Content team
The questions your listing leaves open on products that draw comparison prompts.
PPC manager
Which comparison prompts to hold, and which are worth contesting.
Agency
Comparison-prompt performance per client, from each client’s own report.
When it ships
What you get, and why it pays.
What it will include
- Clicks, spend and orders for prompts naming each competitor
- Trend by week
- Competitor tags from the names you enter, plus “vs” and “better than” phrases
- Alerts when a new prompt names a competitor
The business case
Shoppers who tap a comparison prompt are choosing between products. Knowing what those prompts cost and sell tells you which to keep paying for.
Questions
Before you trust it, the straight answers.
- Will Adcquire tell me what the assistant recommends?
- Not offered. Amazon provides no authorised source for assistant answers or other advertisers’ prompts. Adcquire reports how your own comparison prompts perform.
- Which competitors are tracked?
- The competitor names you enter in settings, plus brands named after “vs” or “better than” in your own prompts.
- Can rivals’ prompts appear on my product page?
- Yes — sponsored prompts can show on other brands’ product pages, including yours. Adcquire can’t see them: Amazon provides no authorised source for other advertisers’ prompts.
- Will competitors know?
- No. Adcquire reads only your own reports.
- When can I use it?
- Competitor tags and the Prompts page filter work today. A dedicated comparison view is on the roadmap; the example here uses fictional brands.
The rest of the product
Take the whole tour →Prompt intelligenceLiveWhat is Amazon running in my name — and what is it costing me?Customer intentLiveWhat do shoppers actually want to know before they buy?OpportunitiesLiveWhich prompts should I scale, fix or pause this week?Prompt controlLiveHow do I stop paying for the wrong prompts — without living in Ads Console?Listing gapsLiveWhich shopper questions does my listing leave unanswered?Response auditLiveDoes a sample response get my product right?Amazon connectionComingHow much work will this be to keep running?