Know
$0,000
prompt spend in a month · Little Nest demo
What prompts cost the vendor account
Across every enrolled campaign, with sales and return beside it: the figure for the budget conversation.
“We sell to Amazon as a vendor. Are prompts running on our ads, and what can we do when content changes go through Vendor Central?”
Vendors pay for prompts too. See yours, and act on them.
Sponsored prompts run on vendor Sponsored Products and Sponsored Brands campaigns just as they do on sellers’, billed at your cost-per-click. Adcquire reads your Prompts report, shows what prompts cost and sell, and puts together the evidence for the content changes you request through Vendor Central.
14 days free · no card needed · View pricing →
- $1,178
- prompt spend in a month, billed at CPC · Little Nest demo
- $426
- of it on prompts with no orders · demo
- Same
- prompts and billing as seller accounts
The problem today
Your ads run prompts today. Your content changes take longer.
Amazon opened prompts to US sellers and vendors alike, per Amazon’s announcement. Campaigns were enrolled automatically, and since 25 March 2026 every click is billed at your CPC. As a vendor you control your ad account, but listing content changes go through Vendor Central, and you have less direct control over them than a seller editing their own listing. While a fix waits, the prompt keeps spending.
US only
Sponsored prompts run in the US store
Enrolled automatically
Every eligible SP and SB campaign
Billed at your CPC
Since 25 March 2026, from the same budget
65 days
How long the console lists a clicked prompt
1Enrolled
Nobody opted you in
Every eligible vendor SP and SB campaign runs prompts from the same budget. Many teams first notice them on the bill.
2Content
Fixes go through Vendor Central
When a prompt shows the listing is missing an answer, fixing it is a Vendor Central request, not a quick edit. You need evidence to make the case, and a plan for the meantime.
3Catalogue
Prompts spread across a catalogue
A vendor catalogue can have hundreds of advertised products. The console shows prompts one ad at a time.
4Evidence
Your Amazon contacts want numbers
A request lands better with clicks, spend and orders for the question than with a screenshot of one prompt.
How it works
Step by step, on Little Nest.
Shown on Little Nest, a fictional nursery brand, as if it sold to Amazon as a vendor. Figures are its demo data. Pick any step to jump to it.
- How it works
Little Nest · demo data, as a vendor
Vendor ad account · prompt spend this month$0
Little Nest · SP · AutoPrompts on · automatic$634
Little Nest · SP · CategoryPrompts on · automatic$326
Little Nest · SP · ConquestPrompts on · automatic$218
Nobody switched prompts on. They came with the campaigns, billed from the same budget.
Your campaigns, already enrolled
Vendor Sponsored Products and Sponsored Brands campaigns run prompts automatically, billed at your CPC since 25 March 2026. Here is what they spent.
What you decide with it
Not a report to read. Decisions to make.
Evidence
000
clicks with 0 orders on one question · demo
For the content request
“Is it easy to assemble on your own?”: clicks, spend and zero orders, exported as CSV to attach to your Vendor Central request.
Hold
$000
a month on prompts with no orders · demo
What can’t sell until the fix is live
Pause the prompts that can’t convert until the content changes, then undo the pause when it’s live. Every step is logged.
Who uses it
One view, for everyone who touches it.
Vendor manager
Evidence for content requests, and a clear view of what prompts cost the account.
Ads team or agency
The weekly list, the pauses to make, and a log to show what was done.
Content & catalogue
The questions shoppers ask that the listing doesn’t answer, ranked by clicks.
Finance
Prompt spend and sales by month, and ACOS with and without prompts per campaign.
Today, and next
What works now, and what’s coming.
Works today, in every trial
- Prompts report upload from Ads Console, as CSV or Excel
- Every clicked prompt grouped by what the shopper is asking
- Scale, fix or pause for every prompt, with the rule printed
- Alerts when a new prompt appears in your report
- CSV exports of prompts and questions, ready to attach to a content request
- Pause rules with a dry run, an approval queue, a change log and undo
- ACOS with and without prompts, per campaign, when you add the campaign report
- Listing gaps: each clicked question checked against the listing text you paste in, with an outline bullet
The business case
Little Nest’s prompts cost $1,178 a month, and $426 of that sold nothing. When a content fix takes weeks to go live, knowing which prompts to hold in the meantime is money back.
Coming · not in the product yet
- Amazon Ads connection with daily sync, for vendor ad accounts too — pending Amazon’s approval
- Multiple brand workspaces per login
Questions
Before you trust it, the straight answers.
- Do vendors get sponsored prompts?
- Yes. Per Amazon’s announcement, prompts are open to US advertisers running Sponsored Products and Sponsored Brands, sellers and vendors alike. Campaigns are enrolled automatically.
- Where do vendors get the Prompts report?
- In Ads Console: Reports › Create report › Sponsored Products › Prompts. Download it and upload it to Adcquire as CSV or Excel.
- Can Adcquire change our content in Vendor Central?
- No. It gives you the evidence (the question with its clicks, spend and orders) as a CSV to attach. You make the request in Vendor Central.
- Does it read Vendor Central sales or retail data?
- No. It reads the Prompts report and, if you add it, the Sponsored Products campaign report. Retail and catalogue data aren’t part of it today.
- Can we pause prompts while a change is pending?
- Yes. Pause in Ads Console, mark it done in Adcquire, and undo it when the change is live. Each step is logged.
- Can our agency run this for us?
- Yes. The exports and change log are made to be shared. Multiple brand workspaces per login, for agencies, are Coming.
The product behind this page
Take the whole tour →Prompt intelligenceLiveWhat is Amazon running in my name — and what is it costing me?OpportunitiesLiveWhich prompts should I scale, fix or pause this week?Prompt controlLiveHow do I stop paying for the wrong prompts — without living in Ads Console?Amazon connectionComingHow much work will this be to keep running?
Other solutions