“What actually changes if I add Adcquire?”
Prompts in Ads Console alone, and with Adcquire.
The same brand, the same prompts — run with Amazon’s tools as they are today, and with Adcquire. 16 of the 18 differences below work today; the rest are marked Coming or Not offered. Sponsored Prompts reporting is US-only.
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Twelve weeks, side by side
Same brand. Same prompts. Different quarter.
Both columns run on one clock, so each week lands in both at once. An illustrative model — its assumptions are underneath.
Week 01 of 12
Without Adcquire
ACOS · lower is better38.6%
Return · higher is better2.59×
Illustrative model, not a forecast or a result
- Spent, sold nothing
- $0
- Prompt sales so far
- $0
Week 1: the same brand, the same prompts.
With Adcquire · modelled
ACOS · lower is better38.6%
Return · higher is better2.59×
Illustrative model, not a forecast or a result
- Spent, sold nothing
- $0
- Prompt sales so far
- $0
Week 1: the same brand, the same prompts.
Illustrative model, not a forecast or a result
ACOS after 12 weeks…
Return after 12 weeks…
Spend on prompts that sold nothing…
Illustrative model, not a forecast or a result: a fictional brand starting at $1,200 a week of prompt spend, growing as Amazon adds prompts; spend on prompts that sell nothing counts as waste; the rest returns 3.5×, rising as budget moves to winners and a missing answer is added.
Line by line
What you do today, and what Adcquire does.
Seeing what runs
Which prompts are running
WithoutAds Console, one ad group at a time: Campaign › Ad group › Ads › Prompts.
WithEvery clicked prompt in your report, across campaigns, on one screen, with spend, sales and return.Live
New prompts
WithoutYou meet them after they’ve drawn clicks — if you go looking.
WithAnnounced once after each upload, with anything notable tagged.Live
History
WithoutThe console lists prompts clicked in the last 65 days; API reports keep 95.
WithEvery week you upload, kept — this quarter against the last, before and after a change.Live
Totals
WithoutNo total of prompt spend and sales across campaigns.
WithWeekly prompt spend, sales, return and orders, with the trend.Live
Understanding shoppers
What shoppers ask
WithoutEvery phrasing its own row, a handful of clicks each.
WithGrouped by what the shopper wants to know, by rules you can read, with week-on-week movement.Live
Using it elsewhere
WithoutA report per account, in Amazon’s columns.
WithCSV export of your prompts for your own team’s use.Live
What the listing leaves open
WithoutRead sample responses one at a time.
WithEach clicked prompt checked against the listing text you paste, showing which ones it doesn’t answer yet.Live
Deciding what to do
Where money is wasted
WithoutSpend against orders, by hand, in a spreadsheet.
WithScale, fix or pause for every clicked prompt in your report — with the rule and the numbers printed.Live
Risky prompts
WithoutCompetitor names and health claims found by reading every row.
WithTagged automatically: your brand, competitor, compliance risk, off-product — each with its reason.Live
Rules
WithoutJudged by hand each week, prompt by prompt.
WithPause rules you set, with a dry run before anything is queued.Live
Acting on it
Pausing
WithoutOne switch at a time, in Ads Console.
WithAn approval queue, the exact Ads Console path, a change log with who and when, and undo in Adcquire; you reverse it in Ads Console today.Live
Turning prompts off entirely
WithoutAsk Amazon support — and lose the prompts that sell with the ones that don’t.
WithKeep what sells; pause the rest, one rule at a time.Live
Sending changes to Amazon
WithoutBy hand in Ads Console.
WithApproved pauses sent through the Amazon Ads API — pending Amazon’s approval of the connection.Coming
Measuring
What prompts do to ACOS
WithoutPrompt spend is blended into campaign ACOS, unseen.
WithEach campaign’s ACOS as billed and without prompts, from your campaign report.Live
Who the assistant recommends
WithoutNot visible anywhere.
WithFrom the sample answers you paste in: whether each names your brand, and which competitors it names. Tracking it automatically isn’t offered: Amazon doesn’t share it.Live
What the assistant says
WithoutSample responses, read by hand.
WithPaste a sample response in, and it’s compared with your listing, word by word and number by number. Reading them automatically would only be possible if Amazon made them available through its API.Live
Running it week to week
Getting the data
WithoutCreate, run and download the report for each account.
WithUpload in one drop today. (A daily sync from Amazon Ads is coming, pending Amazon’s approval.)Live
Many brands
WithoutEach client’s report, downloaded from its own account.
WithSeveral brand workspaces from one login, and white-label reports (subject to Amazon’s data-use terms).Coming
“Without” is Amazon’s Ads Console and its reports as they are today, including what Amazon’s own help pages describe. See Sponsored Prompts, explained for the details and sources.