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Help · about 3 minutes

Read your decisions

What the decisions on the Overview and the To-do list are, why each one is there, and how to clear them. All help.

Where they are

  1. The Overview opens on the few decisions worth making this week, ranked by how urgent and how sure each is, what you’ve chosen before, and the money involved.
  2. To-do lists every one, with filters for the time frame and product.

Why each one is there

  1. Click Why this? on a decision. It shows what your reports say, how sure the figure is, and how much work the fix is.
  2. What counts as worth scaling is your scale line: 3× return on 8+ orders unless you change it, under Your scale line at the bottom of To-do.
  3. An amount marked Estimate is worked out from your own numbers with the assumption named; anything else is a sum from your reports. How every figure is worked out.

Act on it, or set it aside

  1. Use the decision’s main button to act on it. Often it opens the page where it’s done — a listing to edit, or a topic to read. For a pause, it asks you to confirm with Approve the pause; the pause then waits in Rules & automations → Waiting for your OK (for a second person’s approval first, if your team requires one) to be made in Ads Console, or sent.
  2. Open Done or later: I’ve done this, Snooze it for 7, 14 or 30 days, Not for us — dismiss, or Give it to someone on your team.
  3. Changes that pause rules and automations propose are approved in Rules & automations too (see Pause rules and automations).

Other guides

  • Upload your reports — Get the Prompts report (and the Campaign report) out of Ads Console and into your dashboard, every week.
  • Pause rules and automations — Stop paying for prompts that don’t sell: rules that propose pauses, automations that propose bid and budget moves, and approving them.
  • Connect Amazon — What the Amazon Ads connection will do — fetch your reports and send the changes you approve — and how to switch it off.
  • Your listing, Q&A and reviews — Find the questions shoppers ask that your product page doesn’t answer, draft the answer, and check what Amazon’s assistant says.
  • What runs on its own — The Scheduled page, “tell me when” watches, event windows for Prime Day and launches, and budget pacing.
  • Your team and approvals — Invite people, choose who can change what, and require a second person to approve.
  • When something goes wrong