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Help · about 4 minutes

Pause rules and automations

Stop paying for prompts that don’t sell: rules that propose pauses, automations that propose bid and budget moves, and approving them. All help.

Pause rules

  1. Open Rules & automations → Pause rules. A few sensible rules are there from the start; switch each on or off, or change its numbers. To add one, choose its kind under Add a rule and click Add.
  2. After each upload, a rule that’s on proposes pausing the prompts it matches — for example, 30+ clicks and $50+ spent with no orders in 4 weeks.

Automations

  1. Click New rule at the top of Rules & automations (or start from Templates). Choose what to look at, the conditions, and the actions: pause, raise or lower a bid or budget, tag, or alert you.
  2. Set how often it runs: after each upload, daily or weekly. Guardrails cap how far one run can move a bid or budget.
  3. Leave it on Ask me first to approve each change, or set it to Automatic. The approval rules on Team still apply: with A second person approves on, all its changes wait for approval; with owners-only on, its bid, budget and placement changes wait for an owner.

Approve what they propose

  1. Open Waiting for your OK. Each change shows the prompt or campaign, the numbers behind it, and the rule that asked.
  2. Approve (for a pause rule, Approve pause) or Dismiss each one.
  3. Then make the change: in Ads Console (the path is shown) and mark it done, or — once Amazon is connected — send it from here, and undo it from here if it was a mistake.

Other guides

  • Upload your reports — Get the Prompts report (and the Campaign report) out of Ads Console and into your dashboard, every week.
  • Read your decisions — What the decisions on the Overview and the To-do list are, why each one is there, and how to clear them.
  • Connect Amazon — What the Amazon Ads connection will do — fetch your reports and send the changes you approve — and how to switch it off.
  • Your listing, Q&A and reviews — Find the questions shoppers ask that your product page doesn’t answer, draft the answer, and check what Amazon’s assistant says.
  • What runs on its own — The Scheduled page, “tell me when” watches, event windows for Prime Day and launches, and budget pacing.
  • Your team and approvals — Invite people, choose who can change what, and require a second person to approve.
  • When something goes wrong