What runs on its own

Open Scheduled to see everything that runs without you — automations, pause rules, your weekly email, the Amazon fetch, watches and event windows — with when each runs next and how it went last time. Changes they find still wait for approval.

1. Under Tell me when…, pick what to watch: a prompt’s spend, a question topic’s clicks, or a product’s ad sales.
2. Choose the prompt, topic or product, type the number, and click Add the watch.
3. Each new report is read against it; when it happens, you’re told in Alerts, once a week at most. A watch changes nothing.

1. Under Event windows, name it (“Prime Big Deal Days”), choose the first and last day, the change — raise or lower bids or budgets by a percentage — and the campaigns. Click Plan the window.
2. When the first day starts, its changes wait for approval in Rules & automations. After the last day, each is put back; anything to put back by hand is listed in Alerts.
3. Cancel a planned window, or End now to put everything back early.

1. On the Overview, Budget pacing shows this month’s prompt spend so far and where it’s heading.
2. Click Set a target and type the month’s budget. It then says whether you’re on track, and how much a day to spend to land on it.

• Upload your reports — Get the Prompts report (and the Campaign report) out of Ads Console and into your dashboard, every week.
• Read your decisions — What the decisions on the Overview and the To-do list are, why each one is there, and how to clear them.
• Pause rules and automations — Stop paying for prompts that don’t sell: rules that propose pauses, automations that propose bid and budget moves, and approving them.
• Connect Amazon — What the Amazon Ads connection will do — fetch your reports and send the changes you approve — and how to switch it off.
• Your listing, Q&A and reviews — Find the questions shoppers ask that your product page doesn’t answer, draft the answer, and check what Amazon’s assistant says.
• Your team and approvals — Invite people, choose who can change what, and require a second person to approve.
• When something goes wrong